I'm interested how this tech works. I would assume publishers would not need to re-publish their content on FB. Instead they would implement certain markup in the original article for Facebook parser extract structured content and display it as Instant Article. Can someone confirm or deny it?
Report
@nikitakorotaev Appears so: "Essentially, the social network reads special tags coded into the story to reformat it, but refers back to the underlying link so that reading it counts as a mobile web view and the viewer can easily share the article with people outside Facebook"
http://bits.blogs.nytimes.com/20...
What is the incentive for content creators to participate in this?
As a Buzzfeed I wouldn't be to keen on giving up my carefully designed 'recommended articles' and sharing buttons?
Looks like it's great for the user, not so great for publishers - fewer people pushed to their website - unless FB is willing to do a healthy ad-share.
Also, if this becomes big, another example of FB gradually eating Google's lunch.
@pieterpaul Fb gets you distribution just by its sheer size, although they say they're not weighing any more than regular articles. Publishers keep 100% of the ad revenue they sell, and 70% if Facebook sells it for you.
Report
@pieterpaul actually, from what the reports say, it's going to be faster due to auto-caching; the traffic will still be attributed to the publisher (in ComScore); GA will be integrated; Ad revenues 100% & 70% for own sell/fb see resp.
I think it makes a lot of sense.
While I love Paper too @solenema, have to agree with @hoandesign - it's probably going to die soon.
I think Facebook used it very smartly for a research purpose, and will bring the best things over to the main app. (remember the sounds *pop*, already in the Facebook app)
Amazing.
This will make content marketers (as myself) very happy.
#CantWaitToTry
Report
I just had my first NYT Instant Article show up in my mobile feed. Amazing.
Beautiful design. The fonts are great, the videos were great. Obviously, there's a real cost to making all content that involved, but when that level of thought and detail can be given to an article, it's miles ahead of the other content in your feed.
Replies
#lookats
Write Together
Yolk.fm
Flow Club
Write Together
Baremetrics
Software Product Management Stack
Curiosity