Meet Zena - ZenABM's LinkedIn Ads AI analyst!
Zena (by ZenABM.com) is an AI chatbot analyzing LinkedIn Ads performance on company level. It lets you ask your LinkedIn API CRM data any questions about your top-performing ads, campaigns, most engaged companies, job titles and ad-influenced deals.
You can use it produce detailed reports by combining data from LinkedIn ads API with data from your CRM in minutes - all by simply chatting to Zena.
1) LinkedIn does not return any personal-level data, so we can't do that. That being said, we have both job title level data and company level data, so it's fairly easy to x-reference that to find out the best targets to follow up with :)
2) We're building one! You can check out the first one here
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One of the tools you never knew you always needed. Must have for B2B imho. Good luck folks!
Super impressed! Can it identify accounts that clicked but never reached the site?
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Maker
@katya_tarapovskaia1Β yes! the second they clicked on the ad - LinkedIn registers it and stores it in the API - and it's accessible to ZenABM
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With Emilia's leadership this product can't be anything but great. Love the fact it was built from a true pain that many marketers go through when working with LinkedIn ads. Hope a lot of LinkedIn ad people will be able to benefit from the tool .
Looks amazing. Does it integrate with HubSpot deals or only contacts?
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Maker
@skajzerΒ thanks, Sebastian! π We work on the account level (so Company objects), and we (optionally) use Deals for attribution & analytics. Please give it a try!
Congrats on the launch! I really love the product you are building!
It would be awesome of course also to have analyst helping with my google ads, overly complicated. But I know @emilia_korczynska1 is #1 Linkedin Ads master so. Congrats team again.
Replies
Katalog
Nice! Really helpful for anyone who's serious about LinkedIn ads. Congrats on the launch! π
@geek_1001Β thank you, Ahmed π
Ramen Club
@charlierwardΒ thanks boss π
Big congrats! Does Zena map ad engagement to opportunities automatically?
@ritesh_katore1Β thank you, Ritesh! Yes, we find the right match in your CRM and associate company engagements with deals :)
Great innovative solution! Can you also identify actual users not on a company level? And have a library of playbooks that worked?
Good luck!
@kote_gegeshidzeΒ thank you, Kote π
1) LinkedIn does not return any personal-level data, so we can't do that. That being said, we have both job title level data and company level data, so it's fairly easy to x-reference that to find out the best targets to follow up with :)
2) We're building one! You can check out the first one here
One of the tools you never knew you always needed. Must have for B2B imho. Good luck folks!
@kinga_odziemekΒ thank you, Kinga π
Super impressed! Can it identify accounts that clicked but never reached the site?
@katya_tarapovskaia1Β yes! the second they clicked on the ad - LinkedIn registers it and stores it in the API - and it's accessible to ZenABM
With Emilia's leadership this product can't be anything but great. Love the fact it was built from a true pain that many marketers go through when working with LinkedIn ads. Hope a lot of LinkedIn ad people will be able to benefit from the tool .
@olga_mykhoparkina2Β thank you, Olga π
Congrats on the launch Folks!
Looks amazing. Does it integrate with HubSpot deals or only contacts?
@skajzerΒ thanks, Sebastian! π We work on the account level (so Company objects), and we (optionally) use Deals for attribution & analytics. Please give it a try!
Papermark
Congrats on the launch! I really love the product you are building!
It would be awesome of course also to have analyst helping with my google ads, overly complicated.
But I know @emilia_korczynska1 is #1 Linkedin Ads master so. Congrats team again.
@iuliia_shΒ thanks! π
Awesome launch. Can Zena give me a PDF report I can send to my CMO?
@mahinour_sabraΒ yes - you can get a PDF/Spreadsheet/CSV or even a PNG in one click for all the data in our platform!