Meet Zena - ZenABM's LinkedIn Ads AI analyst!
Zena (by ZenABM.com) is an AI chatbot analyzing LinkedIn Ads performance on company level. It lets you ask your LinkedIn API CRM data any questions about your top-performing ads, campaigns, most engaged companies, job titles and ad-influenced deals.
You can use it produce detailed reports by combining data from LinkedIn ads API with data from your CRM in minutes - all by simply chatting to Zena.
Replies
Best
HOLYSHESHH. This is so good. Hats off honestly ππΌππΌππΌ
Curious about one thing though, what made you go with in-product chat and not a mcp so people can chat with claude etc? Given MCPs are all the rage these days
This is awesome!! I cannot wait to connect my LinkedIn Ad manager to test it out. It's about time that ABM becomes actually data-driven rather than just an abstract acronym on marketing teams' quarterly presentations :P
Congrats! Can it show which ads influenced closed won deals?
Report
Maker
@tyler_pleiss1Β Yes, just ask Zena! if a company crosses the influence threshold (customizable) for specific creative - you will be able to find that out :)
Iβve been an early adopter of ZenABM, and I canβt sing its praises enough. Itβs the choice for B2B SaaS startups running LinkedIn ads and spinning up ABM motions, without the fiveβsix figure price tag that comes with most enterprise tools.
Adding Zena, the AI chat, on top feels like getting the sidekick you wish you had but canβt hire right now. Most of us want to squeeze more pipeline out of LinkedIn, but very few teams can afford someone full-time to live inside Ads Manager.
Just today, Iβve used Zena to:
Spot campaigns that are dropping in performance and make changes quickly
Identify the highest-intent companies to pass straight to sales for outreach
Compare costs and CTR by company to uncover the best-performing industries, and ICP mixes in our ABM campaigns
If youβre running LinkedIn for a B2B startup, give this a look! π
Report
I've been incredibly impressed by the ZenABM team and quality of the tool.
Congrats on the launch π this seems like a game-changer for LinkedIn reporting. I have a question regarding Revenue Attribution feature. Which attribution model are you using? Is it data-driven, first-click or last-click?
Report
Maker
@agatakristoΒ we rely on LinkedIn metrics - you can specify the impressions threshold for your attribution, as well as the lookback period on the deal creation date
Replies
HOLYSHESHH. This is so good. Hats off honestly ππΌππΌππΌ
Curious about one thing though, what made you go with in-product chat and not a mcp so people can chat with claude etc? Given MCPs are all the rage these days
Amplemarket
Congrats ZenABM team! Looks neat!
@luismbatΒ thank you, Luis π
Lakera
This is awesome!! I cannot wait to connect my LinkedIn Ad manager to test it out. It's about time that ABM becomes actually data-driven rather than just an abstract acronym on marketing teams' quarterly presentations :P
@hey_its_kasΒ let's go πͺ
Nice launch guys. Can it show ad spend per creative?
@fivos_arestiΒ yes! Just ask Zena to find out ;)
Zena looks really great! This is a must have product for doing ABM with real data insights.
The promo video is really funny :))
@adina_timarΒ thank you, Adina π
Congrats! Can it show which ads influenced closed won deals?
@tyler_pleiss1Β Yes, just ask Zena! if a company crosses the influence threshold (customizable) for specific creative - you will be able to find that out :)
State of SaaS Onboarding 2021
Congrats Emilia, proud of you! Does it work with Attio?
@aazar_ali_shadΒ not yet, but we are working on it! Q1 26!
Congrats MJ & Emilia! π
Iβve been an early adopter of ZenABM, and I canβt sing its praises enough. Itβs the choice for B2B SaaS startups running LinkedIn ads and spinning up ABM motions, without the fiveβsix figure price tag that comes with most enterprise tools.
Adding Zena, the AI chat, on top feels like getting the sidekick you wish you had but canβt hire right now. Most of us want to squeeze more pipeline out of LinkedIn, but very few teams can afford someone full-time to live inside Ads Manager.
Just today, Iβve used Zena to:
Spot campaigns that are dropping in performance and make changes quickly
Identify the highest-intent companies to pass straight to sales for outreach
Compare costs and CTR by company to uncover the best-performing industries, and ICP mixes in our ABM campaigns
If youβre running LinkedIn for a B2B startup, give this a look! π
I've been incredibly impressed by the ZenABM team and quality of the tool.
@ej_beehiivΒ thank you, EJ π
Piktochart
Congrats on the launch π this seems like a game-changer for LinkedIn reporting. I have a question regarding Revenue Attribution feature. Which attribution model are you using? Is it data-driven, first-click or last-click?
@agatakristoΒ we rely on LinkedIn metrics - you can specify the impressions threshold for your attribution, as well as the lookback period on the deal creation date