Elentaria
One system for commercial operations
1.6K followers
One system for commercial operations
1.6K followers
Elentaria is AI automation for commercial operations: quoting, order processing, quote-to-cash, delivery coordination and invoicing, built around your rules and approvals. For wholesale and distribution, manufacturing, B2B software and agencies.
We're a dev-tools company where cold email and ads actively backfire. Would Elentaria figure that out, or push them anyway?
@abhishek_krishnan5 Of course it will consider those, how it works is that after going through the 1st audit process (available on the website) and then booking the call with a GTM expert from Elentaria, you will get the full picture, all 22 channels scored in fitness and readiness angles.
System will propose which channels to focus on, and based on the plan we select for you (Operator / Scale / Power), we will have certain number of channels available to be activated. We select them, system plans the quarter and the immediate next week, and the execution starts.
In your case, maybe cold email and ads would be scored low and excluded.
Does the channel strategy adapt to the funnel stage, or is it mostly top-of-funnel demand gen?
@nadiia_prokofieva Of course, since we have the capability to execute across channels, we can adapt the strategy to many factors, including the funnel stage.
@khashayar_mansourizadeh1 Sounds great!
@nadiia_prokofieva Thanks!
Congrats on the launch! Does your product plan only, or also able to execute (literally, go post or email etc)?
@nikitaeverywhere Thanks! Analysis and planning is just the 50% of it, the remaining 50% is the actual execution across all selected channels.
@khashayar_mansourizadeh1 so does your product do execution?
@nikitaeverywhere yes it does
LOVE this idea but I'm wondering about attribution. You mentioned the system learns what actually moved revenue to make next week better, but anyone in B2B knows growth attribution is notoriously messy. How do you filter out the noise to figure out what actually drove conversions? Are you deeply integrated with CRMs or do you use native tracking + conversion loops?
@denitsapenchevavaltchanova Thanks! Very good point, indeed, custom integrations are included per plan, and we normally integrate deeply with clients' CRM and other tools.
Meanwhile, everything is tracked, logged and analyzed, every email opened, post liked, LinkedIn reply, etc.
So the system has a very detailed view on everything, and at the end of each week, a detailed analysis is conducted on all the data, reports are generated and the world-model (analysis model) adjusted, and next week's tasks are created.
@khashayar_mansourizadeh1 sounds pretty comprehensive, thanks for the reply!
@denitsapenchevavaltchanova My pleasure!
The right channels part feels right. A lot GTM work gets treated like a checklist but the hard part is knowing which channels actually fit the product and stage. I like that Elenttaria keeps human sign off before anything ships. How does it decide which channel to test first when the data points in a different directions?
@ada_johnsen Just like execution, the plan approval is also human approval dependent, so system proposes the best channels to work on, but the operator will decide how to take that suggestion, and has the freedom to override parts of it.
every week on your stack in your voice is doing a lot of work in that description. the voice part especially. most AI GTM tools produce outputs that sound like they were written for a generic SaaS company regardless of what you tell them about your business. curious what the voice calibration actually looks like in practice
@ansari_adin Beside a lot of generic and industry related instructions and engineering done on the models and system, there is a comprehensive settings section where the brand details and guardrails are inserted, and the AI operator always considers them when executing a job.
Congrats on the launch! Does it analyze the business only once at the beginning or it comes back to the analysis and rescores again? If it does, then how frequently the reviews happen?
@peeedraam Thanks! Yes it does, normal cycle is 1 week.