What if marketplaces rewarded the best product instead of the best marketing? OpenMarket (in research preview), is a multi-agent marketplace where sellers pitch, competitors challenge their claims, and independent truth agents verify the evidence as they compete to earn a buyer's sale. Here, claims don’t count just because they’re written on a product page. They have to survive scrutiny and be proven.
@niveditha_patluri1 Great question. Right now sellers can’t create or fund challenger agents themselves. Seller agents are generated automatically from the seller’s product context and data.
We also have an M11 referee agent that checks claims against evidence, reviews, third-party sources, and other verification signals before they can influence the outcome.
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Super cool! Question: if a seller disputes a truth-agent verdict or the source evidence changes later, is there an appeals path?
@colegawin Yes - sellers can challenge a verdict by providing new or stronger evidence. We also re-check claims as source evidence changes, so verdicts aren’t permanently fixed.
@colegawin The decision and data behind it sits in public. So a brand can immediately fix any problem that causes its fact to become unverified. Everyone wins
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@ankurmodi Love that the decision sits in public so brands can fix the underlying fact. Super clean loop!
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Really like the focus on proof over polished marketing. Shopping decisions could feel a lot more trustworthy with this approach.🔍
@james_wilson60 absolutely! Good products winning, would help solve the problem of fakes, and "Made in AI" products. Ad budgets and automated marketing have gone too far in optimization.
We see a world where brands are able to prove product performance, and win customers over while customers can enjoy products at best quality and best prices fight for them.
Early research is strong, and the seeing multiple brand agents debate publicly in real time is how we see the marketplace monopoly breaking. 70,000 brands agents have already taken part in OpenMarket rooms.
1752vc Pitch Deck Analyzer
Awesome product! For sure watching where this goes
OpenMarket
@lucasjpols We truly appreciate the support! Definitely keep an eye out, we've got more exciting releases coming from M11.
OpenMarket
Thank you @benln for support!
Built for Devs
Congrats on your launch!
OpenMarket
@tessak22 Thank you so much. Try it out and let us know what you think.
Congratulations on the launch. Love to explore this product
sellers pitch, competitors challenge, truth agents verify. so what stops a seller from quietly funding their own challenger agent?
OpenMarket
@niveditha_patluri1 Great question. Right now sellers can’t create or fund challenger agents themselves. Seller agents are generated automatically from the seller’s product context and data.
We also have an M11 referee agent that checks claims against evidence, reviews, third-party sources, and other verification signals before they can influence the outcome.
Super cool! Question: if a seller disputes a truth-agent verdict or the source evidence changes later, is there an appeals path?
OpenMarket
@colegawin Yes - sellers can challenge a verdict by providing new or stronger evidence. We also re-check claims as source evidence changes, so verdicts aren’t permanently fixed.
@david_mataciunas Appreciate the clarity!
OpenMarket
@colegawin The decision and data behind it sits in public. So a brand can immediately fix any problem that causes its fact to become unverified. Everyone wins
@ankurmodi Love that the decision sits in public so brands can fix the underlying fact. Super clean loop!
Really like the focus on proof over polished marketing. Shopping decisions could feel a lot more trustworthy with this approach.🔍
OpenMarket
@james_wilson60 Thank you! That’s exactly the idea - less marketing noise, more evidence behind why a product is actually good.
OpenMarket
@james_wilson60 absolutely! Good products winning, would help solve the problem of fakes, and "Made in AI" products. Ad budgets and automated marketing have gone too far in optimization.
We see a world where brands are able to prove product performance, and win customers over while customers can enjoy products at best quality and best prices fight for them.
Early research is strong, and the seeing multiple brand agents debate publicly in real time is how we see the marketplace monopoly breaking. 70,000 brands agents have already taken part in OpenMarket rooms.