I ve been building AI agents into my own marketing workflow, and the hard part has not been getting them to produce things. They can research a market, synthesize customer calls, draft a campaign brief, write content, analyze results, and propose the next task.
The hard part is deciding where their authority should stop.
Built for Devs
Hey Product Hunt—I’m Tessa 👋
Engineers hate marketing because it feels vague, disconnected, and impossible to debug. And without a system, it is.
I built Quiver to turn developer marketing into an engineering system: one source of truth, version history, explicit states, APIs, observability, and feedback loops.
If you’re an engineer or technical founder trying to do marketing without a system, try Quiver: https://www.quivergtm.dev/
I use Quiver every day to run marketing as a connected system instead of a pile of chats, docs, and disconnected tools. Product context informs the research. Research informs the work. Campaigns connect what ships to the results. Those results feed the next decision. Agents can do the work. I still decide what is true, what ships, and what the results mean.
Finally, marketing that makes sense to engineers.
Mastra
@tessak22 S/O for this new launch! keep up the great work
Mastra
@tessak22 is the 🐐 and @Quiver GTM an unfair advantage if you're building a developer tool. no brainer.
Built for Devs
@fmerian awwww you're too kind! But I have to agree—it's a game changer.