Launched this week
Timelaps
Know if your marketing is working with real-time insights
877 followers
Know if your marketing is working with real-time insights
877 followers
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
Copus
Really interesting thesis on brand tracking. Most startups I know treat brand measurement as something you check quarterly through expensive agency reports, by which point the data is already stale. Having continuous, real time consumer feedback on brand perception changes everything about how you iterate on positioning. The 4,000+ consumer panel approach reminds me of how product teams use continuous discovery. Curious what the typical turnaround looks like from launching a study to getting actionable insights.
Timelaps
@handuo thanks! And great question. Set up is super quick - you'll be up and running in days. As opposed to the weeks of planning with research agencies.
Timelaps
@handuo Thanks so much for the question! Very happy that you share our vision. Turn around is actually one of Timelaps' key differentiators - consulting firms / agencies usually take weeks of discovery meetings to get onboarded (I have led them) and months to see results, while Timelaps onboards in days.
Our vision for the future is a self-service SaaS tool that takes hours to get started & shows real-time insights.
Gro
Interesting concept! Does the platform highlight why perception shifts happen, or just show the metrics? Would love to understand how teams interpret the changes.
Timelaps
@leo_aj Hey Leo, thanks! Yes we do - teams can already use internal knowledge of campaigns to know what shifted. In our next release, we are launching a feature that actually allows marketers to overlay their campaigns (and competitors') on the data, showing what effect they had. Once enough data is collected for each project this will be used to 1. Surface patterns across marketing efforts that had the most impact 2. Make predictions about planned campaigns.
Timelaps
@leo_aj Hey Leo, thanks for the question! We'd love to chat with you and further demonstrate what the platform is capable of and the new features that we will soon make available to the public (many never existed in any other brand trackers before). We'd invite you to book a chat with us here: https://calendly.com/timelaps/new-meeting!
Agnes AI
Great tool! how will the research or survey be benchmarked and evaluated?
Timelaps
@cruise_chen Thanks Cruise! Great question. A metric without context isn't worth much. Timelaps benchmarks your brand against competitors in your category, so you're not guessing whether 34% awareness is good or bad. You can see exactly where you stand relative to the brands you're actually competing with. And because tracking is continuous, you see how that gap moves over time. The other thing is because its tracking you also benchmark with yourself over time, seeing whether the metrics moving in the right direction.
Timelaps
@cruise_chen Thanks for the support Cruise :)
How does Timelaps specifically measure "brand growth" metrics—such as mental availability or penetration—in real time to validate that marketing efforts are driving long-term commercial value rather than just short-term engagement?
Timelaps
@mordrag Hey Denis, right question to ask :) In short, we use a validated set of questions and metrics tailored to each category that surfaces the moments (category entry points) that brands need to win to grow share long term vs short term. We do this alongside the tried-and-true metrics marketers know: awareness, consideration, usage/buying, and associations. We track and report on these continuously amongst a representative set of people in that category. Because we have 1. Measures validated to track actual market share 2. Do this continuously - we're able to map the effects of marketing efforts on key brand growth metrics. Happy to do a demo and discuss more.
Timelaps
@mordrag Hey Denis, thanks for the question & support :)
@mordrag Great question. Measuring brand growth in real time sounds tricky.
Curious if Timelaps relies more on survey signals, behavioral data, or a mix of both?
Timelaps
@mordrag @farhad_asbaghipour Hey Farhad, we use surveys, intentionally so. Because by the time behavior changes, it's too late. We measure what's in people's heads: awareness, salience, and the Category Entry Points where your brand does or doesn't come to mind, before it shows up in your sales data.
Continuous consumer surveys give you a rolling read on perception rather than a point-in-time snapshot. The "real-time" caveat is fair, brand moves slowly by nature, so the value is in the trend over time, not the overnight number.
Timelaps
@mordrag @farhad_asbaghipour Thanks for the question, Farhad - continuous survey is the gold standard for research-grade brand tracking now, as it can be measured consistently, so the results are actually comparable. That being said, we are always exploring new features and other directions for the product, so who knows? Stay tuned for more :)
Parallax by Gradient
Congrats on the launch! Brand tracking has historically been a very niche space. It’s mostly been accessible only to large consumer companies because of the high cost and complexity. So it's super helpful to have a very professional report at a fraction of the traditional cost. But I'm curious how do you ensure the quality of data over time, especially if companies are using the data for long-term brand tracking?
Timelaps
Thanks! @joysong_j We do that in a few ways 1. We make sure the people we get insights from match the category 2. We do extensive quality screening before, during and after data collection 3. We ensure measures remain consistent across time so any change we observe in brand health is real and not because of some quirk in the measurement.
Timelaps
@joysong_j Thanks so much, Joy & live the profile pic haha!
Quality is the #1 priority at Timelaps, hence the claim on "research-grade." We work with the best panel providers that are academic / research-level covering 80+ markets, at a statistically sufficient sample size (even for political census), and design the algorithm intentionally to ensure consistency across time so data is comparable.
I believe most Brand Tracking Reports are still delivered via Slide Decks and that dashboard are expensive add ons. Timelaps seems to have made that a non-issue? And Research-Grade - so not just a basic brand funnel?
Timelaps
@elna_pretorius Hey Elna, thanks for the question! Yes, you are spot on! Slide Decks are useful, but often get tossed aside and go obsolete quickly as they capture only a snapshot (and often using data collected from months ago). That's why Timelaps is a living dashboard that's updated in real-time, continuously.
Research-grade means classic + modern components. Timelaps includes not only the classic brand funnels, advertising recall, positioning, demographics, etc., but also moments, associations, and word-of-mouth. Moments in particular are super useful as they highlight the exact moment(s) you or your competitors win / lose consumers.
@elna_pretorius Good point. A lot of brand tracking reports still end up as static slide decks.
Curious if Timelaps replaces those reports entirely with a live dashboard or if teams still export insights into presentations?
Timelaps
@elna_pretorius @farhad_asbaghipour Our goal is for our dashboard to be the only place people need to go for all their Timelaps insights. That said, we will offer export into the marketer's preferred format.
Timelaps
@elna_pretorius @farhad_asbaghipour I am curious too! So far in our conversations with design partners and enterprise clients, they really like the living dashboard and think they are board-ready. We are working with them to further improve the UIUX and ensure the AI algo makes each dashboard personalized for each company and category.
Our vision is a world where brand tracking is accessible and prevalent as social media analytics. People understand awareness, conversion, associations, ad recall, and moments as much as CPC, CTR, and ROAS. Timelaps dashboard is live on board rooms worldwide.
Before it becomes the standard, for now, we will offer exporting into any preferred format, like PPT / PDF, etc.
What a beautifully designed dashboard. I love how it makes complex market research look so approachable and calm. Question for the makers: how long does it typically take for a new brand to set up their first tracker and start seeing those real-time insights roll in?
Timelaps
@white_devil22 thank you! Set up is super quick - we can have you up and running in a few days before we start collecting data, and the first results are available shortly after.
Timelaps
@white_devil22 Thanks so much - "beautifully-designed", "approachable" are exactly the goal. It takes 1-2 days to set up, compared to weeks and even months in the case of consulting firms / agencies (we did these before!)