Launched this week
Timelaps
Know if your marketing is working with real-time insights
877 followers
Know if your marketing is working with real-time insights
877 followers
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
Love this product. Excited to see you continue to grow on PH. Wondering how’s the feedback so far? Have you gotten any enterprise clients?
Timelaps
@yves_yang Thank you! Feedback has been great from enterprise, mid-market, and challenger brands. We're onboarding clients across all segments right now. It's been eye-opening to see how many diverse brands struggle with the same issues that Timelaps solves.
Timelaps
@yves_yang Appreciate you man :)
I've been flying blind on what's actually driving signups for TubeSpark. Google Analytics tells me someone visited from Twitter, but not whether that visit mattered. Real-time would help a lot when I'm testing different landing page versions across 5 languages. How granular does the attribution get?
Timelaps
@aitubespark Hi Gabriel, Thanks for the kind words, and the attribution pain you're describing is real, but Timelaps actually sits in a different part of the stack. We're a brand-tracking platform, so rather than measuring what drives a specific signup, we measure how your brand is perceived and recalled by your target audience over time.
Think of it as the layer above attribution: once you know people are finding you, we help you understand whether they actually know who you are, what you stand for, and whether you're top of mind when they're ready to buy.
For your attribution needs, curious whether you've tried something like Northbeam or Triple Whale? Hope the launch is useful context either way, and if brand perception ever becomes a priority as TubeSpark scales, we'd love to have you back!
Timelaps
@aitubespark Hey Gabriel, thanks so much for the thoughtful question. Henk already answered your question in-detail, so I just wanted to offer you a free brand consult available once you land on our home page. It will be your time, tailored to TubeSpark, and does not have to be related to Timelaps. Please feel free to DM if it's easier!
Running marketing for a small business, I've always felt brand tracking was a "big company" luxury — quarterly agency decks we'd get 3 months late, already irrelevant. The idea of overlaying campaign activity onto a continuous perception timeline is exactly what I needed to understand what's actually moving the needle. Quick question: how granular can the demographic segmentation get? Can I, for example, compare brand awareness among Gen Z vs Millennials in a specific city?
Timelaps
@ilya_lee That's such a good observation, and exactly what we've been hearing from marketers everywhere: slow, expensive tracking that arrives too late and prices out many brands that need it most.
And yes, that's exactly what you can do - cut and compare data by demographics like age, region, income and more!
Timelaps
@ilya_lee Hey Ilya, you are already miles ahead, knowing brand tracking exists and actively finding ways to leverage it. I also believe overlaying campaign activity onto a timeline view of brand health is a game-changer (ps: kind of like TradingView overlaying market news & Fed policy changes) - excited to release the feature soon.
On your question, 100%, that's exactly what the demographics section empowers users to do in the interactive dashboard. You can filter by age group, geography, and more etc. A lot of easier to identify pattern for experienced eyes but obviously the title summary and AI analyst also help!
As someone working in growth/marketing, this really resonates.
Most teams today have tons of performance data (GA, ads dashboards, attribution tools), but very little visibility into brand perception over time. That gap makes it hard to understand whether growth is coming from paid acquisition or actual brand momentum.
Timelaps looks like it’s trying to solve that by turning brand tracking into something continuous instead of a once-a-year survey or agency report, which is a pretty interesting shift.
I’m especially curious about how the data is collected and how often the signals update — are these rolling panels, surveys, or modeled insights?
If this works well, I can see it becoming part of the modern marketing stack alongside tools like Google Analytics.
Congrats on the launch on Product Hunt 🚀 Looking forward to seeing how teams use this.
Timelaps
@chelsea_yang Thanks Chelsea - you've nailed it - that's exactly what we're building. Appreciate the support!
As for the question - we use continuous surveys, sourced from only the highest quality research panels, with multiple layers of quality checks before we push it to the dashboard. So it's real insights from real people in real time :)
@henk_pretorius1 Wow, that's amazing!!!
Timelaps
@chelsea_yang Thanks so much for the support Chelsea - you are here since day 1 :)
Congrats on the launch, Harry and Henk! The dashboard looks really comprehensive and having real-time brand data is a huge step forward. I do have a quick question, though—what should I do if I can’t quite figure out what a specific chart means? Is there an easy way to get support or guidance from your team to interpret the data?
Timelaps
@aarjoo Thanks! We've made it easy to see what's happening with every chart. First, you can click on about, that brings up info about the chart and underlying questions. You can also ask the AI analyst. And, of course, we do onboarding for every client. We find most people get up to speed very quickly.
Timelaps
@aarjoo Thanks so much for the support & question - Henk already addressed it, but I just wanted to add that the vision for Timelaps is to be the ultimate self-service SaaS tool for brand tracking, whether for humans or agents. We are always upgrading features to prioritize customer experience. And that includes the AI analyst chatbot that you can ask questions and bounce ideas off now. Very soon, you will see the voice agent released so you can chat with the AI analyst directly. Stay tuned for more and newer features :)
@harryzhangs Love the idea! I’m curious, what surprised you the most while validating this with marketers?
Timelaps
@harryzhangs @damian_quiroga Hi Damian, honestly, it was the degree to which, for most brands, they felt the pain we describe here: slow, expensive tracking that hasn't changed in decades! Also, how widely this was true: for small brands and enterprise brands alike.
Timelaps
@damian_quiroga Thanks so much for the support, Damian - the validation process has been quite a journey, and we have been astonished by the sheer volume of excitement from brand marketers, especially those marketing executives at large enterprises who have been working with agencies or a traditional alternative tool that costs high six figures and, in many cases, seven figures annually. They definitely feel the pain. In fact, most clients we have onboarded so far fall under this category.
For leaders in smaller brands, many have heard of brand tracking but never actively used it, and some are completely foreign to the concept (similar to digital marketing back in 2012-2014), they understand the need but are still learning how it works. Our goal is to make it as simple as possible for them to get started and derive value.
Timelaps
Hi Product Hunt! 👋
I’m Henk, co-founder of Timelaps.
After two decades designing brand health studies for some of the world's biggest brands, we've built the one I always wished existed.
I have a PhD in Psychology and previously co-founded the largest digital research agency in Africa - Columinate (acquired by Human8). We were at the forefront of moving research from offline to online.
Now, I’m seeing an even bigger shift. AI has commoditized content and product creation. The advantage is no longer what you make.
It's your brand. The space you occupy in people's minds is the last durable advantage. Companies are waking up to this. The pivot back to brand-building is real.
But measuring brand health is still expensive, slow, and based on metrics that don't reflect how people actually choose. I know this because I've been on the other side.
We built Timelaps to bring brand intelligence into the modern tech stack.
Why Timelaps?
Real Data: Insights from thousands of real consumers in your category.
Modern dashboard: An always-ready intelligent dashboard, not a dusty slide deck.
Always-On: Forget annual "waves." This is continuous tracking.
Research-Grade AI: We combine the latest in brand science with AI that surfaces actual opportunities, not just charts.
Startup Speed: Set up in days, not months.
SaaS Pricing: Priced like a subscription, not a bloated agency retainer.
I’m building this alongside some great people - my cofounder Harry Zhang and I met in San Francisco doing the ODF fellowship. We instantly connected on the kind of company we want to build, and now we’re making it happen. Matt is leading product dev, and it’s been incredible working with him and seeing what we’ve built so far. Shout out to Yutong, Yash, Daniel, and Dirk for building Timelaps with us.
Product Hunt Special
We are launching early to gather your feedback and shape v.next. As a thank you:
Free Consultation: For founders/marketers building consumer products, we’re offering a free 30-minute deep dive on your brand-building and tracking strategy.
Check us out:
Web: timelaps.io
Live Demo: demo.timelaps.io (Real data, no login required!)
I’ll be here all day to answer questions. Can’t wait to hear what you think.