Timelaps
Know if your marketing is working with real-time insights
847 followers
Know if your marketing is working with real-time insights
847 followers
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
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This is brilliant - getting real-time consumer insights from 4,000+ actual people instead of relying on lagging metrics or guesswork is a game-changer.
As someone building a consumer app, I've struggled with knowing if our messaging resonates before spending on ads. Traditional A/B testing takes forever and surveys feel disconnected from real behavior.
Question for @Harry Zhang: How do you ensure the consumer responses are representative of your target demo? That's always been my concern with panel-based research.
Hey Harry! Congrats on your launch! Great to see Timelaps on ProductHunt!
How does Timelaps compare to traditional brand tracking tools in terms of turnaround time? We've been looking for the best brand tracker that gives insights in days, not weeks. Is it possible with Timelaps?
@byalexai Hey Alex!! Thanks so much for the support, and it was so great to chat with you back in the discovery phase of Timelaps.
Appreciate the thoughtful question - turnaround time is the key differentiator and advantage Timelaps has over traditional alternatives like Qualtrics or agencies / consultancies.
Below is a quote from a design partner (a leading brand in EMEA): "We expect to receive our report next month (March), but the Field work was done online last August (more than five months ago)."
Brands working with agencies / consultancies typically take weeks to set up (via a series of information downloads and discovery interviews; I have led many of these exchanges in my prev. life!) and months to get snapshot PPTs fully completed from study design to field work to analyses and to reporting.
You are spot-on. In comparison, Timelaps takes only 1-2 days to set up, and you can start seeing action insights in real-time shortly after.
Would love to chat more and show you how it works!
As someone working in growth/marketing, this really resonates.
Most teams today have tons of performance data (GA, ads dashboards, attribution tools), but very little visibility into brand perception over time. That gap makes it hard to understand whether growth is coming from paid acquisition or actual brand momentum.
Timelaps looks like it’s trying to solve that by turning brand tracking into something continuous instead of a once-a-year survey or agency report, which is a pretty interesting shift.
I’m especially curious about how the data is collected and how often the signals update — are these rolling panels, surveys, or modeled insights?
If this works well, I can see it becoming part of the modern marketing stack alongside tools like Google Analytics.
Congrats on the launch on Product Hunt 🚀 Looking forward to seeing how teams use this.
@chelsea_yang Thanks Chelsea - you've nailed it - that's exactly what we're building. Appreciate the support!
As for the question - we use continuous surveys, sourced from only the highest quality research panels, with multiple layers of quality checks before we push it to the dashboard. So it's real insights from real people in real time :)
@henk_pretorius1 Wow, that's amazing!!!
@chelsea_yang Thanks so much for the support Chelsea - you are here since day 1 :)
Is this optimized mostly for B2C companies or can B2B style companies also take part? What about startups that don't have much of a "brand footprint" to begin with?
@lienchueh Hey Lien, thanks for the great questions. You are correct, this is optimized for 2C companies. B2B is significantly harder and more costly, so not within our focus area at the moment.
For startups that don't have much of a brand footprint to begin with, valuable insights will also be very difficult to obtain at the current stage. Hence, most of our customers are enterprise and challenger brands (or Series A-C startups that are at least top 20 in the category). We are working on a more startup & SMB friendly product version and offer as part of the roadmap. Excited to share more very soon :)
We are still very happy to chat & see if there's anything we can help. Please feel free to book a call directly with Henk & I: https://calendly.com/timelaps/new-meeting
Interesting direction. Brand tracking becoming more important with AI-driven marketing makes a lot of sense. I like the idea of measuring brand perception before it shows up in revenue. What kind of data sources does Timelaps use to measure brand perception over time?
Attribution and real-time insights are usually the biggest pain points for any marketer. I'm really curious—how does Timelaps handle data discrepancies between different advertising platforms? Also, to the team: what’s the 'one feature' that usually surprises users the most during their first week of use?
Would love to hear if others here are prioritizing real-time data over weekly reports lately!
Congrats on the launch, Harry and Henk! The dashboard looks really comprehensive and having real-time brand data is a huge step forward. I do have a quick question, though—what should I do if I can’t quite figure out what a specific chart means? Is there an easy way to get support or guidance from your team to interpret the data?
@aarjoo Thanks! We've made it easy to see what's happening with every chart. First, you can click on about, that brings up info about the chart and underlying questions. You can also ask the AI analyst. And, of course, we do onboarding for every client. We find most people get up to speed very quickly.
@aarjoo Thanks so much for the support & question - Henk already addressed it, but I just wanted to add that the vision for Timelaps is to be the ultimate self-service SaaS tool for brand tracking, whether for humans or agents. We are always upgrading features to prioritize customer experience. And that includes the AI analyst chatbot that you can ask questions and bounce ideas off now. Very soon, you will see the voice agent released so you can chat with the AI analyst directly. Stay tuned for more and newer features :)