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Adana Marukhyanleft a comment
Want to share funny marketing story, that came out from the ,,mistake,, of programmer's team. It is a big Bank in our city, which is very popular. Recently their programmers team were trying sms marketing system and for local try they wrote flubdub question, like ,,would you like to not be a bald man any more?,, (whisper voice: the head of that bank is bald). Accidentally that message was sent...
What way would you market/present a "serious" business?
Adana Marukhyanstarted a discussion
Building PM soft for creative projects. Looking to connect with like-minded people
Hello PH community 👋 I'm Adana, and I want to tell a bit about me - to be a full-fledged community member ! For me it's a hard thing to figure out as a co-founder, talk about products, tech and strategies, because I'm really very right-hemisphered person ) I graduated from music school with a degree in piano, then the theater institute аs a scenographer. Worked 12 years in animation studio as a...
Adana Marukhyanleft a comment
Our product just born from our daily problems. It was creative processes and creative production management pain. We had to do creative work ourselves and manage creative team at the same time. So we spent years to understand how that processes are going, how we think, create, collaborate and ship everything on time. We launched the product prototype in our studio and things changed.. We did...
Is solving your "own problems" the best way to build a product?
Amrani YasserJoin the discussion
Adana Marukhyanleft a comment
I've lost my passion for beautiful images, talented animations, brilliant articles, because I've lost my belief in what I'm looking at. At first I could tell the difference between AI and human, now it's almost impossible. And that loss hurts more than I expected. As a creative with 12 years in visual content, I know what it takes to come up with a concept- the scenes, the framing, the color...
How do you distinguish AI content from real, human-made content?
Adana Marukhyanleft a comment
From my own experience, when you’re working on your own product in a very small team - say just two people, you automatically become the marketer of your product, because no one knows it better than you - your approach to it, what it’s for, who it was made for, and so on.. I think it doesn't matter whether your background is technical or creative, if you're building something born in your own...
Is it more difficult to transform from a marketer to a programmer or from a programmer → a marketer?
Adana Marukhyanleft a comment
Having calls between co-founders is essential part of creation process. Very often we can't understand each other well by sharing prototypes, leaving comments and texting. So, we do at least 2 calls a day with a doc open to capture every key decision and those off-script moments that change game's rules.
How many calls do you do per day?
Amrani YasserJoin the discussion