Okay, this will be very honest, so hopefully, if they read it, they will not kick me out.
With a client from a fintech, we are trying to come up with ideas on how to present a company (tone of voice, type of posts) in the industry, that is "serious".
For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.
At the same time, we kept reading the same advice everywhere: "founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.
I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).
As founders, calls are part of our daily life. Brainstorming, quick updates, random discussions with the team and there s always value in those moments. But most of the time, all that value just disappears after the call. By connecting Prodshort to your calendar, it automatically joins your calls and turns them into ready-to-post content.
If you're a founder and want to create content, I'm doing short discussion calls. Let's connect !!