Elise Martin

Elise Martin

Head of Brand
#92830431 follower5 following
>10,000All time
30 KP
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+2 stacked products

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Forums

Nika•

1d ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

PixelDance & Seaweedp/pixeldance-seaweedNika•

2mo ago

How will AI reshape film? (Hollywood isn't thrilled about ByteDance’s new AI tool Seedance)

A few days ago, Bytedance (which is also responsible for TikTok) announced a new model for generating videos. According to an article on Techcrunch, Hollywood isn t happy.

Because, apparently, it s competition.

Nika•

3mo ago

Do you know any good AI accounting software? For some reason I don't see them that often on PH

The tax filing season is approaching, and it occurred to me that I haven't come across many AI tools on this platform that would solve this issue.

Maybe for the following reasons (I think):

  • diversity/complexity of tax entities and legal forms of business

  • international business, accounting cases differ from case to case (taking into account currencies, forms of business, tax laws)

  • laws in accounting and finance change very quickly

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