One of the most interesting parts of Provoke is that it s not only a workspace.

It s also a marketplace.

You can call me JD, I ve spent the past several years building businesses in a few very different worlds: hospitality with Montrose Inn, consulting through ProLine, and now product-building with Provoke.

I wouldn t say I have it all figured out I just really enjoy building things, learning fast, and trying to create products and experiences that genuinely help people. Some of that has looked like running businesses in the real world, some of it has looked like solving messy problems for other companies, and some of it now looks like building new tools from scratch.

I've noticed a trend where CEOs of well-known companies are investing more in their personal brands on LinkedIn and X.

However, the level is increasing, and they want something similar from employees.

When we started building Murror, I made the same mistake most AI founders make: I marketed the technology.

"Powered by AI." "Smart algorithms." "Personalized insights." All the buzzwords. And you know what happened? Crickets.