About
I am passionate about building great brands, telling stories, creating new ways of doing business, inspiring consumers with big ideas, leveraging new technologies, media, partnerships and platforms: digital, analog and everything in-between. I love exploring new ways to achieve this, with methods that are data-driven, idea-centric and buzzword-agnostic. I believe that it's a marketer's job to connect the dots between where we are now and where we want to be. Nothing is impossible. The best work elicits goosebumps and tears; heartstrings are often a good predictor of bottom lines. Brands are replaceable, but Lovemarks are forever.
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