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What marketing strategies do you consider unethical, and which ones do you consider brilliant?
During today s standup meeting, an idea came up about improving our presence on Reddit (for LLM search visibility and similar reasons).
One of the suggestions was to look for high-karma accounts and possibly buy them to appear more credible when posting and mentioning the product within the posts/comments. It s a tactic, sure, but to me it already feels like it crosses an ethical line. I sometimes worry they can seriously damage a company s reputation.
Hi from Bangalore — building AI search visibility for Indian SMBs
Hi everyone
Ravi here, joining from Bangalore. Founder of Citare we measure how Google AI Overviews, Gemini, ChatGPT, and Claude represent Indian businesses in their answers. Built specifically for Indian agencies and SMBs, which felt like a category gap given most AI visibility tools are built for US enterprise.
Just launched my first AI Zelyx, on Product Hunt.
The cost of technical debt: a longitudinal study of 100 startups.
We analyzed the codebases of 100 startups that hit a scalability wall (*)
The goal was not to find the most exotic bug. The goal was to find the most common, expensive, and preventable patterns of failure.
The results were almost identical across 85% of them. Here is what the data says.
The Timeline to Failure
Months 1 6: Everything worked. Fast releases. Happy customers. No time for architecture.
New here — 25 years in SEO, former social network founder, now building iWordCraft
Hey Product Hunt
Kal here SEO practitioner for 25 years across Europe, the US, and Southeast Asia, and a developer who's been building web projects since the early 2000s.
Former founder of WebmaisterPro, the first social network for web professionals, and I currently lead optimization at Inetasia Solutions in Bangkok.
My latest project is iWordCraft a privately hosted AI text detector with a dual-layer ML and mathematical engine, built specifically for people who can't afford to send sensitive documents through third-party APIs. It also includes SEO analysis, a grammar checker, and browser extensions.



