Raz Karmi

Designed by Apple in California - A book chronicling 20 years of Apple design, made by Apple

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Ryan Hoover
Didn't expect Apple to launch a book. Nice addition to my Coffee Table Books collection.
Luke Cavanagh
@rrhoover This is an actual book on design. https://www.amazon.com/Process-T...
Benjamin Libor
@rrhoover Same here. What do you think why they released it, if money is not the reason?
joshua bradley
In development for 8 years. Yep.
João Silva
@airjoshb You don't know the struggle it was to gather all that images and make them perfect..
Brian Kirsten
@joaospvz @airjoshb It's a niche coffee table book. Companies like this have been making these for years. That being said it'd be nice if Apple released this as a PDF for say $20, for those of us who don't want a coffee table book.
joshua bradley
@bkirsten I understand what it is-to say companies like Apple have made things like this is a stretch-but mostly I find it funny that it has taken 2,920 days to do 450 photographs of things they have meticulously photographed already and submit that this is somehow a monumental (maybe even courageous) achievement.
Chris Ryan
“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink." Pardon the crudeness, but this product is supremely masturbatory, and they're charging us a premium to watch. I mean it doesn't even have GPS.
David Lumm
Is that it now? Has Apple entirely lost the plot? $199 for a book? $19.99 would be understandable, but all that for a book of marketing shots? Are they that far up their own bums that they think this is a normal thing to do?
João Silva
@cyberneticdave it's Apple! What is your surprise? :)
Wilhem Pujar
A nice xmas gift for my fanboys out there.
Matthew D. Clark
Lol. But of course I want it.
Domenic Venneri
The official obituary. RIP
David Berkowitz
I'm so pissed this doesn't come with a headphone jack
Mehmet Perk
A very good step from Apple, they will probably generate more revenue than the iPad + iPod combined with this book.
Mik
Rollover one of the images on the site. Smooth icon fade ins, beveled drop shadow and surprising attention to detail. That's why we buy Apple.