Designed by Apple in California - A book chronicling 20 years of Apple design, made by Apple

Apple = Costly

i´d pay that price for a book of their prototypes.

only Apple could get away with charging $200 for a picture book.

A new MacBook for $299?! That's awes.... oh.

I just rolled my eyes out of the back of my head

They left out the designs from the current year, just so they have something to include in the Pro version.

I'm upvoting this only because I have no soul and I basically have sold myself to Apple

This is the most Apple thing of all time

People who think $199/$299 is insanely expensive, it's not. It's expensive, yes, b'coz it is a "Coffee Table Book". They are always expensive (Check amazon). All those huge NatGeo books are $120+. So for Apple releasing a 450 page page book at $199 is normal. It is not targeted for masses who buy iPhone(s)

The price is just..Apple!