Designed by Apple in California - A book chronicling 20 years of Apple design, made by Apple

It should be in shipped in a brushed titanium container with bevel edges, if you pay $1,000 for the limited edition then you could have one of the copies signed by Sir Jonathan of Ive's.

Here is the video presentation, featuring Jony Ive — and not only his voice! :)

Dedicated to Jobs and priced just the way he'd want it... Still very desirable. Wish Santa didn't have a budget!

About the price you would expect from Apple. Take what it is worth and add $300

1st the Electoral College, now this [on Apple's site]: "While this is a design book, it is not about the design team, the creative process or product development. It is an OBJECTIVE representation of our work..." Objective? Really...

The iBook is born

Um, $200 for a "small" book.

I'd like this! Maybe I will get it one day as a nice coffee-table book.

Every lobby of every design, marketing or development agency is going to have one of these and you know it!

maybe i was a little hard on apple and its products in the past weeks. maybe all i needed was this $300 book full of ads.