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Agus Persico

CRITERIA - A Framework for Digital Marketing Decisions

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CRITERIA is a strategic guide for marketers who manage digital campaigns and advertising budgets. Instead of focusing only on tactics or isolated metrics, this ebook explains how to structure campaigns across the funnel and make better decisions when analyzing performance. Format: PDF Length: 23 pages Instant download after purchase

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Agus Persico
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After working in media planning I noticed the same problem: teams optimize campaigns before designing the funnel correctly. I wrote a short guide explaining how to structure awareness, transition and conversion stages. Hope this helps you!