Fastlane
Remix viral videos into content for your business
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Gaurav Thapa

Fastlane - Remix viral videos into content for your business

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Fastlane is your AI short-form content engine, where you can remix viral videos into content for your business in seconds. Fastlane will generate ready-to-post content for your business, then let you swipe through them like Tinder. Then, you schedule straight to TikTok, IG Reels and YT Shorts in-platform - so you can focus on building, while the content brings in users on autopilot.

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Gaurav Thapa
Maker
📌
Hey Builders 👋 Gaurav here, co-founder of Fastlane. “Build it and they will come” used to be the dream. Now? You can build faster than ever. Ship in days. But getting people to actually see what you’ve built… that’s never been harder. Launch day: 🚀 You’re excited. You finally ship. The next day: 📉 No views. No users. Just… silence. We’ve been in this exact spot ourselves. Before Fastlane, we were building our own products and felt the challenge of growth first hand - constantly guessing what to post, what might work, and then spending hours creating content. Over time, we started studying what was actually going viral, and then remixing that into our own content that performed really well, which eventually drove 50M+ views across our previous projects. So, we built Fastlane. Fastlane is the fastest way to create viral content for your target audience. Instead of guessing what to post, it remixes videos that are already working into content for your product, whether that’s: ⚡ Slideshows 🎬 Hook + demo videos 🎭 AI UGC videos 🟩 Green screen memes Instead of wasting hours confused by what “content” even is, you just: 👉 Swipe through trending, made-for-you content in Blitz mode (Like Tinder!) 👉 Approve what you like, or make finishing touches in our editor 👉 Publish straight to TikTok, IG Reels, and YT Shorts One of our first ever users went from: 📈 Zero → 150 paid customers 👀 300k+ total views Purely by posting content in Fastlane. This is made for builders who want to do growth without the headache. We have a huge vision for what we want to build at Fastlane, and would love your feedback and thoughts in these early days 🙏 Stop driving in circles. Enter the Fastlane 🏎️ If you’re still reading this, what’s the hardest part about creating content for you right now?
webadderall

@gauravthapa This tool looks really neat, I love the UI, props to Gaurav. Can you make AI UGC content that showcases your software? I'm thinking something like those videos where they hold up their computer screen and talk about it in a Tiktok?

Gaurav Thapa
Maker

@webadderall Hey! Thanks so much man - we currently don't do talking AI UGC because it feels a bit sloppy, but in a week, this could change, easily haha!

Jock Ferguson
Maker

@gauravthapa  @webadderall This is going in the product roadmap! Haha

swati paliwal

@gauravthapa Congrats on the launch, Gaurav, this hits right at the content struggle. How does Fastlane help remix viral stuff into content that still sounds like me?

Gaurav Thapa
Maker

@swati_paliwal We copy the tone/voice from your website that gets extracted at the beginning!

Jock Ferguson
Maker

@gauravthapa  @swati_paliwal We are just about to ship a feature where you can upload pages of your personal brand context / guidelines so we can personalise the marketing exactly to your brand

Jock Ferguson
Maker

Hey everyone - Jock here from Fastlane.

We started Fastlane because we believe that today, anyone can build a great idea - but getting that idea to the people who want it is still such a difficult and time-consuming task.

We want to bring those great ideas to the world. And we want to do it in the most capable and seamless product ever made.

Fastlane’s mission is to unlock the world’s best ideas, through great distribution.

We have a huge vision for what we want to achieve here, and we are super grateful to have you on the journey with us in the early days.

We can't wait to help grow your product :)

Gaurav Thapa
Maker

@jockferguson Let's go Fergy!!!

Anish
Maker

@jockferguson Let’s go!! 🏎️

Gaurav Thapa
Maker

@jockferguson  @anish27 mandatory 🏎️ emoji hahah, forgot to do mine :(

Anish
Maker

Hey everyone,

Anish here, the dev behind Fastlane.

As an indie hacker, I’ve always thought building was the hard part. Now with AI, you can ship faster than ever. But getting people to actually see what you’ve built? That’s still the hardest part.

I’ve felt this firsthand, launching something, posting about it… and hearing nothing back. Even before AI, distribution was always the bottleneck. Now that everyone can build, attention is what matters most.

That’s why we built Fastlane.

We want to help builders turn their ideas into content that actually reaches people, without overthinking or spending hours figuring out what to post. You've built your product, now its time for the world to see it!

Gaurav Thapa
Maker

@anish27 the young GOAT!! Lets goooo!!!

Jock Ferguson
Maker

@anish27 A different breed 🚀

Gaurav Thapa
Maker

Let me know if you have any questions - will be live (let's see if I get any sleep) responding to all :)

Jose Martinez Fernandez

Does this work for mobile apps? for example, if I want to create contents for my iOS app (https://apps.apple.com/app/id6758521484), would that work? Also, should I post the website, or the App Store link? Thanks and congrats!

Gaurav Thapa
Maker

@jose_martinez_fernandez Yes, that's actually our primary use case right now Jose! Website is better, assuming you have more information on the website!

Let me know how you go :)

Jock Ferguson
Maker

@jose_martinez_fernandez 100%, mobile apps is a massive use case currently :)

Curious Kitty
Fastlane promises a feedback loop (“track growth and generate more of your winning content”): what metrics/events are you optimizing around (views vs retention vs clicks vs site traffic), and how does the system decide what to generate next based on what actually worked?
Gaurav Thapa
Maker

@curiouskitty good one - we're building out the insights layer, such that you're recommended to double down on what's working

we have quite advanced analytics so you can work this out on yourself in the platform itself too

its user-led when it comes to what we're optimizing for i.e. if you want just views, they can make content thats more engagement farming as opposed to having a hard CTA.

Jock Ferguson
Maker

@curiouskitty We essentially break down the performance of all of your content, which types performed the best, across which channels. We will then automatically give you a weekly insight based on what you should create next based on performance, and generate it for you :)

Gaurav Thapa
Maker

@curiouskitty  @jockferguson curiosity killed the cat!

Luca Ardito
💎 Pixel perfection

I tried Fastlane when it still was called Aftermark, and it has since been one of the few "ai video generator tools" that actually converts. so thank u guys

Gaurav Thapa
Maker

@luca_ardito Luca man, this is some serious high praise. Thank you so much!

Hope you keep using and loving the platform :)

Jock Ferguson
Maker

@luca_ardito super happy to hear man, we are determined to make this product 10x better from here

Gaurav Thapa
Maker
Trydoff

I’ve tried remixing viral content manually; the hardest part is consistently capturing the right vibe.. how does Fastlane handle the algorithmic nuances of different platforms?

Gaurav Thapa
Maker

@trydoff Great question! We are aware of what kind of content is trending on what platform - interestingly though, a video that bangs on TikTok, seems to bang on IG reels + YT shorts too! So I'm not too sold on the nuances here, personally