Best strategies to market as a non-marketer?
Everyone has their strengths and weaknesses. Not everyone has a knack for marketing, content creation, community building, or other techniques. When it comes to marketing, what have you found to be the best tools and strategies to market your product when it's not your strength?
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Marketing can feel like a chore when you just want to build cool stuff. The easiest trick is just showing your work post a screenshot of a messy bug or a small win. Being "real" beats a fancy ad every time because people love a good founder story. Just treat it like a status update for friends instead of a big sales pitch!
What part of marketing feels like the biggest headache for you right now?
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@shyunbill Creating content for the target audience to show expertise and build presence. Also having to play to algorithms depending on the channel.
@edward_g Playing for algorithms feels like a puppet show no one actually enjoys! Deep niche market discovery has been my way to skip the noise and find real signals. An agentic workflow is awesome for digging up insights without the "content mill" burnout. Authentic expertise lands way better when you’re talking to the right, specific crowd. Which platform is being the biggest bully to your reach lately?
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@shyunbill I agree with you! Do you have recommendations for setting up an agentic workflow?
I'd say LinkedIn is currently the biggest challenge.
If marketing is not your strength, I’d avoid trying to be everywhere. Choose one channel where your target users already spend time, share useful behind-the-scenes content, and turn customer questions into content ideas. Simple but very effective.
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@alpertayfurr Staying focused on specific channels is always great advice!
The best thing I did as a marketer was stop trying to do marketing and just start having conversations.
Found the communities where my exact buyer already hung out, answered their questions genuinely for a few weeks, and let the product come up naturally. no content calendar, no strategy deck, just being useful in the right rooms.