Do you think video reviews are more effective than text reviews?

Depends on where I am consuming the content (mobile/web...on the go, at home). Overall though, video is just easier to digest.

Before we pivoted to our current idea validation engine (@samelogicai), we were doing video-based surveys on websites. We ran these videos through an NLP and emotion engine to give you back some insights. Our biggest problem was the quality of the videos. If you can nail that problem of proper lighting, that should get you going further than we did. But our audience was the users of SaaS products.

I think it depends. For a smartphone, car, laptop, headphones, and other larger purchases, I'd say a video for sure. If it's just something daft like a keyboard, mouse, smart home device, etc, a written review is easier as it's much quicker to skim through. Depends on whether you need to see what the product's like to use all the time in detail, or just a quick "does it work?"

Yeah i will go for video testimonials they have more impact full then written ones

yea, a lot better

Of course, we are currently in a stage where audio visuals are consumed more, which is why the video review is better.

Videos reviews are really powerful, but it also depends on the quality of the review. You can get a lot of text reviews from your customers for free and then just choose to use the best ones. On the video side you probably have to pay for each video (discount, gift card, charity, etc..) and even then you don't know what the quality will be.

I'd say text because I can skim through it quickly; whereas video I tend to fast forward (especially if it's a long review) and might skip an interesting point the person is saying.

Yes, but only if they dive right in and get to the point immediately. No one sits and reads an entire long review -- they scan for keywords and the most important parts. Video reviews should be quick and to the point.

Video reviews are much easier to grasp and rank higher in SEO than text ones. The caution though could be to keep the videos crisp and include a taste of the product.