Do you think video reviews are more effective than text reviews?

Yes, for sure. It helps to save a lot of time, so for the gen-Z, it is a must. Also, visualization is usually important. Even if it is just a talking person in the video, you can see the real emotions and that makes more sense. The only advantage of the text review is its simplicity and no need for a quiet place or headphones.

Yes. Problem is that it's difficult to get a great video review. There's a myriad of things that can go wrong with the video review. - Quality - Sound - Who is doing the reviewing - What the reviewer says - How the reviewer say things (are they charismatic?) - Length - Recording scene/atmosphere - Charisma These are just some of the major variables that effect a good video. You can't really ensure all these things be perfect. In fact, forcing a script to control what the reviewer says can make the whole thing sound disingenuous. This is why picking the right reviewer is important because a cheerleader for your product will say the right things and speak the way other people like them speak.

It depends :-) Sometimes i like to skim thru written reviews so its easier to get to the point. If the video reviewer tends to ramble, I lose interest. So maybe having a time limit will help?

In a world where everyone is in a hurry and little patience, a short, well-made video can attract attention better than text.

I'm 100% i nthe minority these days but I don't watch any video reviews, at all, unless the video review exists because features can only be demonstrated via video. Part of it is because my ADHD makes it hard to focus at a time when tolerance to my prescribed medication makes it almost worthless, and I've always been a fast reader (raised bilingual, early reader, and I'm almost always reading something). Part of it is that video reviews are difficult backtrack and locate specific parts that I may have questions about, particularly if it's poorly done or vague. It's possible that I might email or message the maker for details but the T is that 95% of the time I just ignore it and not use the product if they can't be straight with me about something. This happens more often than you think. I'm sure this is a heterodox way of finding new products and getting reviews of new products, but at least one of us is out there. There's also a little chicanery going on. Videos are far less likely to show bad parts or deficiencies in their product. Text reviews are more likely to, and frequently it's inadvertent. In those cases, I suppose they are unintentionally honest in a roundabout way.

Yes from my experience and perspective creating a testimonial as a video rather than text is a more trust worthy approach to take when showcasing your business. 90% more effective than written recommendations.

Definitely, you see a real person, his emotions, expressions, intonation. You trust such reviews much more if they are sincere of course. I remember how happy we were to get a video review on the G2. :)

I would definitely say both. It's not about the format but who is behind the review. I found that for SaaS market, reviews from customers and credible media, tech persons are well received within community regardless of format.

Personally I hate having to watch videos to get information because it takes too long. I can skim through the fluff of a 1,000 word article in 1 minute1 and focus on the parts that are interesting to me. If I have to watch a video, I can't effectively extract the information out of it using time effectively.

Yes, it's more convenient. This way the information is better and more pleasantly perceived and better remembered.