Don't let it affect you too much. Here are some pointers.
- Try to be understanding, some customers may have written that comment in a fit of anger, try to talk to them after a few days, it usually works. We all have that moment in life where we are angry and unreasonable too.
- Try to figure out what made the customer to be angry and improve your product from there.
- If it is just hate comment, or a competitor trying to sabotage you. Ignore.
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Ignire them
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The most important it not to ignore them! Reply by yourself asap, don't hide behind managers and team members, and even if you're not sure how to solve the problem, at least listen, apologize and show appreciation for their feedback.
Btw: Today we published my interview with a community-building strategist (https://youtu.be/zQKHF0Zo-BE), and one of the questions we discussed was how to work with negative in a startup community. Surprisingly, she advised that founders should admire negative customers even more than neutral ones because they have the highest probability to become brand ambassadors once you solve their problems!
First of all you need to know who you're building it for and promote only to them. If you can be hyper specific about your target customer and personalize your product for them, that will solve 90% of negative feedback.
Negative feedback usually comes for 2 reasons. When promises are not kept or when when customer has different expectations from the product than what it does. Both can be solved through attracting the right customer.
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Exactly! We should respect every perspective opinion.
A lesson in humility. Perhaps there is a lesson to be learned behind the negative comment or some truth about your product.
Some negative comments may be completely unfounded, but those are usually eat to spot. Again, in my opinion, criticism should be noted and accepted.
Then if many customers react the same way, there might be merit to their reactions.
Don't lose your cool and Stay focused, otherwise I have already created a tool on our 1tools platform which will allow you to generate a good comment in 1 second
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Appreciate constructive criticism. Take what resonates leave the rest.
I would always try to understand what they are trying to say. Maybe the comment is not even negative at all but the customer is being direct. German customers tend to do that and it may sound even rude to the American ear while they are just providing feedback.
If someone sends you feedback in private - read, analyze and respond. Use it as food for thought.
If someone posts a truly negative comment online, they are not really looking for an answer. You can still reply "Thank you for your feedback. We will work on making things better". It may have a positive effect on other viewers.
Ask questions instead, so they come to see your perspective instead of listing arguments.
You can only nudge not convince.
Also be honest if you honest if the customer saw something you did not think of, we all make mistakes in this world.
But a real man acknowledges when he was 'wrong'.
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