Six months ago HirePilot had zero organic presence. One person handling all of marketing. No budget for writers, no appetite for agency overhead.

The answer we landed on: build a system instead of hiring.

Here is what we run today. Airtable is the content database and the trigger layer. Every piece of content lives as a row in one table. The status field drives everything. Make is the automation engine. Claude API handles generation.

I regret one thing in terms of Product Hunt:
That I haven't signed up sooner.

I have been on this platform for more than 3 years and have seen many interesting products.

But there is one specific category that is most appealing:

Here s something uncomfortable I ve learned building AI agent systems:

AI rarely fails at the step we re watching.

It fails somewhere quieter
a retry that hides a timeout,
a queue that grows by every hour,
a memory leak that only matters at scale,
a slow drift that looks like variation until it s too late.

Most teams measure accuracy.
Some measure latency.

They paid more than anyone else. They also consumed more of my time than everyone else combined. Weekly calls, custom requests, escalations that weren't escalations.

I fired them. Politely, with a transition plan, and a real reason they could understand.

I noticed this question in one of my discussions and thought it would make sense to share my approach if I were to get in touch with more active users of this platform.

Here s how I would find them and connect with them (via X, LinkedIn or other channel) You can find them :

1. Check people who log in daily (Streaks).

2. Look at users who actively comment under discussions and launches.

3. Connect with active hunters.

4. You can try reaching out to the internal Product Hunt team.

5. Explore WA, Telegram, and Signal PH groups where people are active and reach out to them.

6. Check users who launch a few days before you they re likely to put effort into the platform too, so they still have that "launching vibe".