General Forums on Product Hunt

C2PA was designed for authenticity - now it is used to label deepfakes

Jeppe Nørregaard · 2026-11-09T10:20:37.841-08:00

Have you heard of C2PA or Content Credentials? It’s a standard designed to help people understand how digital content was created and changed, and personally I think it is awesome 🚀But are we using it the way we should?This is my issue:AI companies are using C2PA to label generated content, and they are ENORMOUS. OpenAI alone creates more than 3 billion images per week!So based on a purely statistical point of view: if you see content with C2PA it's most likely a deepfake 😅The A in C2PA is for authenticity - but is that actually what it represents? 😬How should we use provenance standards like C2PA?If a Content Credential shows that an image was AI-generated and then followed by a long and detailed editing also with AI, how valuable is that information to the person seeing it? Does it help people understand what they’re looking at—or can the credential create a misleading impression of authenticity?And is it AI-branding in disguise?

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1yr ago

Is AI making it harder or easier to stand out?

It feels like almost everyone is using ChatGPT, Claude, or some other AI to create content now.

And the result?

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2yr ago

Featured

Are you concerned about the invasion of privacy by tech companies?

Bigger companies pay for SOC 2 certification to make sure that data are safe. The question is: Is it enough for you? How possible do you protect yourself and your data from your side?

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1yr ago

Do you prep content in advance or post in the moment?

Creating content in 2025 is super typical. Being a content creator as a founder isn t optional anymore, it s almost a requirement if you want to grow your business and brand. But you have to be consistent. And some people prepare content in advance or post in the moment.

I see both styles all the time.

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8mo ago

The next wave of AI layoffs is just around the corner. Where will people find their place for work?

Just to correct myself: the wave of layoffs is not coming, but it has already passed through.

Meta, Amazon and other big companies have started laying off workers because AI will take your jobs.

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2d ago

Fixed price or hourly for fixing bugs on a site someone else built?

A client asks me to fix a bug on a site that another developer built. Before I open the code I cannot know whether it is a one-line fix or a tangle of old plugins and custom code that takes a day.

A fixed price is simple for the client but risky for me if the code is a mess. Hourly is fair to me but clients worry about the bill growing. A short paid diagnosis first, then a fixed price for the fix, is the middle path I have seen, but not every client accepts paying twice.

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3yr ago

Featured

📌 25 Tips for Improving Website Performance

To read all the tips https://resources.usemagnetiq.co... 1. Optimize Images: Large images can slow down website loading times. Optimize images by reducing file size without sacrificing quality. 2. Use Lazy Loading: Lazy loading delays the loading of non-critical resources until they are needed, reducing the initial load time of your website. 3. Minimize HTTP Requests: The more HTTP requests your website makes, the slower it will load. Minimize HTTP requests by reducing the number of resources on your web pages. 4.Use a Content Delivery Network (CDN): A CDN can improve website speed by caching content on servers located closer to the user. 5. Minimize Redirects: Redirects can slow down website loading times. Minimize redirects by removing unnecessary redirects. 6. Enable Browser Caching: Browser caching can improve website speed by storing frequently accessed resources on the user s device. 7. Minimize Plugins: Too many plugins can slow down website performance. Minimize plugins by using only essential plugins and removing any unused plugins. 8. Optimize CSS and JavaScript: Optimize your website s CSS and JavaScript by minifying and combining them into a single file to reduce loading times. 9. Use a Fast Web Host: A fast web host can improve website speed and performance. 10. Use a Lighter Theme: A lighter theme can improve website speed by reducing the number of resources needed to load your website. 11. Use a Faster Slider Plugin: Slider plugins can slow down website performance. Use a faster slider plugin or remove the slider altogether. 12. Optimize Your Database: Optimizing your website s database can improve website speed by reducing the time it takes to retrieve data. 13. Use a Content Delivery Network (CDN) for Images: A CDN for images can improve website speed by delivering images from a closer server. 14. Use a Faster E-commerce Platform: E-commerce platforms can slow down website performance. Use a faster e-commerce platform or optimize your current platform. 15. Optimize Your Website s Code: Optimizing your website s code can improve website speed and performance. 16. Use Browser Rendering Optimization: Browser rendering optimization can improve website speed by prioritizing visible content over non-critical resources. 17. Use a Faster Slider: Sliders can slow down website performance. Use a faster slider or remove the slider altogether. 18. Optimize Your Website s Fonts: Optimizing your website s fonts can improve website speed by reducing the time it takes to load fonts. 19. Use Gzip Compression: Gzip compression can improve website speed by reducing the size of resources before they are sent to the user. 20. Use a Lightweight Framework: A lightweight framework can improve website speed by reducing the number of resources needed to load your website. 21. Remove Unused Code: Removing unused code can improve website speed by reducing the number of resources needed to load your website. 22. Use Faster Advertising Networks: Advertising networks can slow down website performance. Use faster advertising networks or optimize your current advertising network. 23. Optimize Your Website s Server: Optimizing your website s server can improve website speed and performance. 24. Use a Faster Content Management System (CMS): CMS platforms can slow down website performance. Use a faster CMS or optimize your current CMS. 25. Regularly Update Your Website: Regularly updating your website can improve website.

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7mo ago

Q2 2026: Setting up your business + personal goals for this quarter

I came up with this concept after I failed to set New Year s resolutions at the beginning of 2023 and was disappointed that I didn t achieve much.

Since 2024, I ve been practising quarterly goal-setting.

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1yr ago

Which companies would you invest in if they were freely tradable?

Some companies are love brands for me, and I d like to support them. Others I see growing, and I d love to ride the wave. :D

Do you have any companies you d like to invest in, but that don t have a public offering yet? Which ones?

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5yr ago

Featured

Ideas for PH-like small SaaS

Hey Sometimes I can come up with an idea that perfectly fits the Producthunt vibe. Usually, it is a SaaS but really small, so it can be someone's pet project. If you have the same ideas, let's share them here! It might help the new members to start with something small but cool & useful! My attempt: Simple & Sexy monitoring of your product key metrics. (inspired by YC Startup School dashboard). 1. You code secret endpoint that returns the key metrics (DAU, Retention, $$$) 2. SaaS calls this endpoint each day and saves result 3. You receive a sexy & simple dashboard for all your pet projects. It can be viewed on a large TV or in iOS app widget. Let's start our day with growing metrics motivation!

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30d ago

what tools are you using for link building and mention outreach?

quick one for anyone doing SEO or growth for clients.

i mean the grind of getting placed in listicles, roundups and comparison pages. finding the pages, digging up who maintains each one, personalized pitches, follow ups, tracking who answered and who actually placed you.

asking because clients started raising the "why doesnt ChatGPT mention us" question, and the answer mostly runs through exactly these pages. AI answers cite listicles and roundups far more than homepages.

so whats your stack? one tool that covers the whole flow, a mix of prospecting and email tools, or a spreadsheet you keep alive by hand? curious what holds up at real volume, hundreds of targets, not ten.

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