"Consilium Belli" – Summoning the Roman War Council to stress-test my landing page & business model

Roman generals never went into battle with an untested plan. They convened a consilium — a no-holds-barred council of war where officers could openly criticize strategy, expose flaws, and prevent stupid mistakes before it was too late.

I’m doing the same.

I’m preparing to re-launch Hello Inbox on soon, and I want to make it as strong as possible.

Here’s my current landing page: see screenshot below.

I’m holding my Consilium Belli today.

Be as ruthless as a Roman tribune:

• Rip apart the landing page (copy, design, messaging, hero section, flow, trust signals — anything that feels weak or confusing).

• Challenge the business model (pricing, target customer, monetization, acquisition assumptions, positioning — whatever looks risky or incomplete).

• Call out the blind spots and “stupid mistakes” I’m probably missing.

• Suggest better alternatives or pivots.

Honest, sharp feedback is 10x more valuable to me right now than polite compliments. If something sucks, tell me why.

I’ll read every comment and reply.