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Garry Tan

Hera Launch - Create studio-quality launch videos with AI

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Product launch videos used to take weeks. Hera Launch makes them in seconds, from a single prompt. This works because Hera is opinionated. It works like a motion design studio and decides pacing, typography, motion curves, and easing for you. We built it for product teams that want to launch fast and often: 10 minutes from idea to finished video, on a monthly subscription.

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Peter Tribelhorn
Maker
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Hey PH 👋 Peter here, one of the co-founders of Hera. We started Hera because making a good launch video is unreasonably hard. Hiring a motion design studio costs thousands and takes weeks. Doing it yourself in After Effects takes weeks of learning. Most AI video tools sit in between: technically capable, but the output looks like AI made it, because they have no taste of their own. The user has to bring the taste through the prompt, and that's a lot to ask. So we made a different bet with Hera Launch, our new extension of Hera: the AI should have the taste, not the user. We baked in opinions about pacing, typography, motion curves, and easing, the way a good motion design studio would. The user describes what they want to show. Hera handles how it looks. The surprising part is what this unlocks. Once a launch video takes 10 minutes instead of 2 weeks, you stop saving them for the big quarterly moments. You start making one for every feature, every release, every announcement. We built this for product teams that ship fast and want to launch often. If that's you, try it at [launch.hera.video](http://launch.hera.video). And if you're launching something soon and want a hand getting your first video right, DM me. Happy to give you free access and walk you through it personally. Would love your feedback.
Kate Ramakaieva

Congrats @peter_tribelhorn

I’ve seen a lot of startups struggling with demo videos so definitely much needed tool! How does this compare to screen studio for product demos?

Peter Tribelhorn
Maker

@kate_ramakaieva thanks! screen studio is great for clean screen recordings with zooms and cursor work, super polished for what it does. hera is motion graphics, so think animated typography, transitions, kinetic product shots, the stuff that gives a launch video energy beyond just showing the UI. most teams probably need both honestly

Chia-Lun Wu

@kate_ramakaieva Do you use Screen Studio yourself? Curious to learn about how you create demo videos.

Kate Ramakaieva

@leowuhera yeah, using from time to time

Andrey Lipkovskiy

Hey Hera team! Congratulations and good luck with the launch. I tested your app a bit, can't say I got WOW effect at the first touch, maybe I need to experiment more with some real tasks. But definitely love the clear path to the first result and the UI

Peter Tribelhorn
Maker

@lipkovskiy Thanks for trying it and for the honest take, that's useful. The first output is usually the worst one, the system gets a lot better once you iterate on the prompt and feed in real product context. If you want to send me what you tried I'm happy to take a look and figure out where it fell short. peter@hera.video

Chia-Lun Wu

@lipkovskiy Thanks for trying out and sharing your honest feedback! Hopefully, next time you try Hera again, you'll wow for 10 seconds.

Sergey Ermakovich

Big congrats! Do the videos come in different aspect ratios for social, or is it mainly 16:9 for now?

Peter Tribelhorn
Maker

@ermakovich_sergey for now it's only 16:9, but we'll ship vertical and squared videos soon!

Chia-Lun Wu

@ermakovich_sergey We're working on it!

Priya K

I’ve tried learning After Effects three separate times and I still can't get my easing right. 😂 The fact that you’ve handled the how it looks part so I can just focus on what it shows is the exact tool I need. Does it allow for custom brand font uploads, or are we limited to the baked-in presets? @peter_tribelhorn

Peter Tribelhorn
Maker

@priya_kushwaha1 you can upload your own font and even extract it from your website by just pasting your URL

Chia-Lun Wu

@priya_kushwaha1 Sounds just like how I tried to learn German in the past few years :p. Now you have a good excuse not to learn After Effects! (but I don't for German :( )

Samir Asadov

The "taste baked into the AI, not the user" call is the right one — most prompt-driven creative tools fail because they outsource judgment to people who don't have it (yet). Adjacent use case: I host the ModeLoop Podcast on financial modeling (https://open.spotify.com/show/0m...), and announcement videos for episode drops are exactly the recurring "ship fast, look good" need that's underserved. Quick question — does Hera handle audio-first content well (waveforms, episode covers, podcast clip animations), or is the current opinion-set tuned mostly to product-launch motion? Would buy day-one if so.

Peter Tribelhorn
Maker

@samir_asadov Thanks! Right now the opinion-set is tuned pretty hard for product launch videos, that's where we've put all our taste work so far. Podcast/audio-first content isn't on the roadmap in the near term but it's a use case we've heard a few times now. If you want to try it on an episode announcement I'd be curious what comes out, the underlying system can do more than the current templates expose. Drop me a line at peter@hera.video

Chia-Lun Wu

@samir_asadov Audio-first content sounds very interesting to me. As Peter mentioned, let's chat about your use case :)

Ayush Kumar

Screen studio videos all look the same now ngl. ready for something with more range

Peter Tribelhorn
Maker

@ayushkumar1610 Yeah, the zoom-into-cursor format had a moment but every SaaS demo on Twitter looks identical now. Give Hera a shot, curious what you make.

Chia-Lun Wu

@ayushkumar1610 Exactly! In Hera, you have the full freedom to create what you want.

Nikita Savchenko

Hera sounds a bit funny as read by a Ukrainian..:) Congrats on the launch!

Peter Tribelhorn
Maker
@nikitaeverywhere haha you have to explain it to me
Kate Ramakaieva

@nikitaeverywhere  @peter_tribelhorn hahah, you better not 😅

Nikita Savchenko

@kate_ramakaieva 😁

@peter_tribelhorn if you ask me, here's the gist: in Ukraine we can say "якого hera", which means "what the f*ck". Applies to some other languages too.

I hope I didn't destroy your branding by this 😅😅

Peter Tribelhorn
Maker

Oh no haha, I wasn't aware of that... 😂

Amrani Yasser

Just tried it and honestly, this is AMAZING. First try, 0 prompt, 0 effort and the video generated is great !! Congrats @peter_tribelhorn @chia_lun_wu1 @hyung_lee @garrytan

Peter Tribelhorn
Maker

Thanks for feedback!

Ankur Sinha

The director/designer/animator agents thing is interesting, didn't expect that approach.

Peter Tribelhorn
Maker

@stellarvore thanks! we will probably iterate on that in the future, but this guarantees good results.

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