I'm good at building. Marketing is a different story.
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Hey — I'm James, a software developer from Australia with 20+ years building things professionally.
Most of my career I've been the person behind the scenes — solving hard technical problems, shipping reliable software, making other people's ideas work. Unravl is the first thing I've built entirely for myself, and now I'm figuring out the part they don't teach developers: how to actually get it in front of people who might find it useful.
No funding. No growth team. No playbook. Just me, the product, and a lot of learning in public.
If you've been down this road — builder trying to find an audience — I'd genuinely love to hear what worked for you. And if Unravl sounds like something you'd use, even better.
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Relate to this so much, James. I'm a PM by trade, so I'm used to the logic side, but 'building in public' to find an audience is a whole different beast. Unravl looks sharp—how are you deciding which 'marketing' experiments to kill vs. keep?
Happy to jam on marketing and growth whenever.
Same here. UX/UI graduate, taught myself to code. The building part feels natural. Marketing feels like learning a completely different language.
One thing that's helped me is building my marketing content in code — I use Remotion to create short-form video clips as React components. It means I can stay in my comfort zone (code) while producing marketing output. Over 100 clips so far without ever opening video editing software. It keeps the momentum going because it doesn't feel like "doing marketing," it feels like building.
Still very early and still figuring out distribution though. Would love to hear what ends up working for you.
Honestly, this is the story for a lot of strong builders right now. Building is the leverage - distribution is the hard part.
One thing I’ve seen work is treating GTM the same way you treat engineering: small experiments, tight feedback loops, and doubling down on what actually moves users (not what sounds good on paper).
Curious - what have you tried so far, even if it didn’t work?
Also been in some really solid conversations recently with other technical founders going through this exact transition from builder → distribution. Happy to loop you in if you’re looking to trade notes with people in the same spot.
i totally relate to problem...even if i am too young in this field and have only 2 years of experience but i think building something which solves any problem is not the toughest part...but finding people or customer who are using the product is the toughest.
i also still figuring out that how do i reach to right people