Layers - Marketing agents that know your code for better messaging
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Marketing agents that understand your code. Layers generates a growth plan and helps run it - content, social posting, ads, and insights - so you can keep building while users come in
Replies
ChatPal
Very cool! Do you support mobile?
Layers
@daniele_packard we do! come give it a try!
The code-aware marketing concept is brilliant for indie hackers! But I'm curious about the team workflow:
if a non-technical marketer working alongside developers, can Layers still be used effectively? Or does the magic really rely on the team member pushing the code to GitHub? Basically, is this tool strict dev-only, or can a marketing team pilot it while devs just approve the SDK PRs?
Layers
@valeriia_kuna it can definitely be used by a team, including non-technical folks! Our sweet spot is any company with no marketer up to a small marketing team. Today, you can invite your teammates and grant them access on a project by project basis.
By design, we don't have a ton of "workflow permissions" - for example, "user 1 needs to approve this content then user 2 needs to sign off on it, then user 3 needs to give final approval". That level of workflow management is too complex for our typical user.
Product Hunt
Layers
@curiouskitty we replace those tools and much more. Content/competitive niche research, content gen, post scheduling and optimization, real-time analytics and learnings that feed back into the loop. Then there's fully integrated ads across Meta / IG, TikTok, Apple, Google. Spin up a team of UGC creators with a few clicks or a quick conversation with Elle. The platform tells you what to measure, attribution & insights, and submits PRs to you with all the latest best practices. Then it closes the loop by understanding and monitoring your growth metrics. The founder is in the loop every step of the way, either approving each action or choosing which parts to delegate with autonomy.
Hi, does it support generating content in multiple languages? For example polish?
Btw. Sounds awesome, what I was looking for.
Layers
@bartosz_rosiak yes! this week you'll be able to set your project-level or content-layer-level language if we don't automatically detect it
I’ve been looking for something like this. Love the idea of marketing agents that learn about your product via your code and help you research and generate content for social media. Curious how you guys source and manage creators for UGC content... is that fully handled through the platform?
Layers
@palirenjen it is! come give it a try
Keywords AI
congrats mike and team! amazing product
Layers
@andydy25 Thank you!
Congrats on the launch Mike!
Layers
@jimcarter thank you!
Congratulations on the launch 🎉 !!
Congrats on the recent launch! I just checked out Layers, and it’s great to see a product focused on making identity and access feel more seamless. The experience feels clean and thoughtfully designed.
A few quick-start examples could help new users get up to speed, but overall, it’s a strong and promising release.
Layers
@apira_giriharan our onboarding is being improved now to help with the quick-start!
This resonates hard. I've shipped 4 products and honestly the marketing part is always where things stall. You build the thing, launch it, and then... crickets. The code-aware angle is interesting though - how deep does it actually go into the codebase? Like does it understand your API structure well enough to generate technical content that doesn't sound generic? That's usually where AI marketing tools fall apart for dev-focused products.