OWOX BI
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Kevin William David

OWOX BI Pipeline - Build up an end-to-end analytics system

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Collect and combine data about user behavior and ad costs with the information about offline from your CRM or ERP system, all in Google BigQuery.

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Timur Kuchushev

If you use other ad services aside from Google AdWords, OWOX BI is a must have. It allows you to collect cost data from a variety of sources (Facebook, Instagram, Criteo) in Google Analytics. I use the free OWOX BI pipelines to easily automate this routine for the most of my clients.

Pros:

Once set up and it works for years.

Cons:

Only 2 pipelines in free version.

Mariia Bocheva
Maker
Timur, thank you for the feedback. For those of you, who need to import cost data from more than 2 ad services – use a promo code BIHUNT to get a 50% off the 1st month.
Anastasia Gavrish
Hi! How do you secure customer data that they provide for analysis?
Mary Petrenko
@anastasia_gavrish Hello, thank you for your question :) The data is stored in the customer’s BigQuery project, so basically we do not have access to it and do not keep it on our side. You can read more about the data security and measures we take here https://support.owox.com/hc/en-u...
Sergey Lebedev
Hi OWOX Team! I need a piece of advice, please! Can i export data to google sheets?
Mariia Bocheva
Maker
@sergey_lebedev , Depending on what you're trying to achieve if you want to send data from ad sources to GSheets, supermetrics might be the right tool. if you want to export GA data to GSheets, you need to use GA add-on. If you want to export your GBQ data to GSheets, you need to use OWOX BI BIgQuery reports add-on https://www.owox.com/c/7p What business task are you trying to solve?
Sergey Lebedev
@mariia_bocheva Trying to solve the last option, GBQ data to GSheets transfer. I've got it! Thanks for the useful tips!
Mariia Bocheva
Maker
@sergey_lebedev , you're very welcome )
Conststantine Vasiliev
H1! Do you have integration with call tracking services?
Viktor Osadchy
@conststantine_vasiliev Thanks for the question. We actually do! There are integrations with Calltouch, Ringostat, Calltracking.ru and Mango Office. You can try them and pipelines from other services with the 50% discount on our Basic plan ;)
Иван Куц

We had it. owox is nice service

Pros:

Nice product

Cons:

Funel model attribution is very usable tool

Mariia Bocheva
Maker
Thank you, Ivan)
Stanislav Berdnyk
Hi! I think it’s nice product! I want to ask. Will I have two pipelines for free all the time and 14 day free trial for using more pipelines?
Mariia Bocheva
Maker
@stanislav_berdnyk , yes, you get a business package for 2 weeks for free, and if at the end of the trial you want just to stick with 2 pipeline from ad services to GA – it's completely free
Mikhail Afanasev
Great solution to implement high-level end2end analytics(could be a blood and nerves of your inhouse analytics)-> collect costs, transfer data to warehouse, avoid sampling, build marketing attribution models. Cons: if your market has long lifetime clients(b2b for example), there's no solution for LTV forecast in OWOX so yoi should build your own forecast models or use average LTVs. Another cons: there's no salesforce and linkedin integrations. OWOX managers promise to build, but I think they fool us.
Mariia Bocheva
Maker
@overpythoned , thank you for such an extensive feedback. >> if your market is b2b, there's no solution for LTV forecast in OWOX so yoi should build your own forecast models or use average LTVs. True story, but we're working on it. >>there's no salesforce and linkedin integrations. OWOX managers promise to build, but I think they fool us. We're still working on them, trying to get more leads for beta testing. If you want someone else, who is looking for those features, please send them here: LN beta testing https://www.owox.com/c/2hg SF beta testing https://www.owox.com/c/2he
Pavlo Honcharov
Looks like a good alternative for projects that aren't ready for GA360 pricing. What about GDPR? Any actions requred, before start using your product, or it's GDPR compliant out of the box?
Viktor Osadchy
@pavlo_honcharov Thank you! OWOX BI is GDPR compliant and meets the highest data security standards. We're also US-EU Privacy Shield certified https://www.owox.com/c/2hh. You can learn more about how we protect our customers' data here https://www.owox.com/policies/pr...
Vyacheslav Volokha

We use this solution more than 2 years.

As a ecommerce executive i'm fully recommend to use this saas for all kind of ecommerce businesses who works with variouse marketing channels and want to collect traffic and costs as raw data and convert it to effective big data in cloud storage.

Pros:

Ready for using in few minutes, a lot of pre-installed reports

Cons:

Doesn't support direct import some specific traffic channels

Mariia Bocheva
Maker
Vyacheslav, thank you for your review and glad we've created this case together https://www.owox.com/c/2hs. Btw, we're constantly working on providing more integrations. You can see all features that have been submitted for the consideration here https://www.owox.com/c/2h7 and upvote them.
Eugenia Trubenkova

OWOX BI is the best solution for fast and easy GBQ integration with other services such as GA, Google Ads, Facebook, email marketing systems, CRM, call tracking systems. It allows to automate your everyday routine

Pros:

Possibility to get unsampled data, easy integration, excellent support

Cons:

not found

Mariia Bocheva
Maker
Thank you, Eugenia for the sweet feedback :)
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