🎁 Who is your product made for?
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We talk a lot about product-market fit, but i think how clearly we actually know who our product is for.
Is it the audience you imagined when you started?
The people who are using it now?
Or did you discover a completely different group along the way? =)
With RunEvr, we started from creative production, so we know it was born from that environment and works for people in it.
But I’m still curious how other products find their real audience.
Who is your product really for?
And did you know that from the beginning, or did you discover it while building?
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Replies
For us the real audience became much clearer after talking to early users and seeing what they actually used the prduct for rather than relying only on our intial assumptions
RunEvr
@shivam_kushwaha16 How did you create your product? Who did you initially think it was for, and how did that target audience or direction change over time?
@adana We started with a broader idea around creative production but after talking to early users we noticed a more specific group needed it so the product direction became much clearer over time
RunEvr
@shivam_kushwaha16 Since we’re also working in creative production, I’d be really interested to know which specific field you’ve narrowed your market down to.
minimalist phone: reduce your screentime
As for SafeLimit, it is for LinkedIn regular users who want to prevent their LinkedIn account restrictions.
But primarily founders, marketers, HR/recruiters, sales people.
RunEvr
@busmark_w_nika Yes, you have your dedicated market, and that’s good! =)
minimalist phone: reduce your screentime
@adana I just need to find out to reach them properly :D
RunEvr
@busmark_w_nika that's the hardest part =D
Soar90 was created recognizing that the first 90 days are critical for a new hire, and heavily dependent on whatever plan the employer has in place. Many companies don't have anything at all, and if they do it's something the employee follows along, very one-size-fits all, its not something they can drive themselves.
Soar90 is a success app designed for the person starting any new job or promotion, whether or not their employer has a plan.
When people started using it, however, I started getting inquiries from employers and recruiters to purchase it as gifts for placements and hires. That meant building a purchase path for gifting.
Now, marketing has been challenging to try and meet BOTH markets. The individual hire AND the org/recruiter.
RunEvr
@amyrc I totally understand you. Sometimes the question of whether your business model is B2B or B2C is actually quite hard to answer.
It’s similar for us. We have studios that work with our system, but we also have solo creatives who need the same kind of environment and support.
For Tendr, we initially thought we were building mainly for people who just wanted to find event vendors.
But as we started talking to customers and vendors, we realised the bigger problem is everything around finding the vendor — deciding what you need, planning the event, comparing options, managing budgets and coordinating everything.
So today, we’re building Tendr for people who know “I want to plan this event”, but don't necessarily know everything that needs to happen after that.
We’re still learning who our strongest audience is, and that’s probably been one of the most interesting parts of building it. The users and vendors we've spoken to have changed our assumptions quite a few times.
So I’d say we didn’t discover our audience before building Tendr — we’re discovering it while building it.
RunEvr
@dhruv_aggarwal5 That’s probably the natural path ig.
And why did you start creating Tendr? Did you personally experience this problem or pain point?
I like this question because whi is this for? Can change pretty quickly. When did you first feel like you understood your real audience?
RunEvr
@hassan_ismail_rebe We were that audience first =D We built the system for our own creative production, used it for years, proved that it actually works, and then decided to share it with the world !
At Liora, we’re systemizing product photography for fashion brands, specifically for the images they use across marketplaces.
When we started, we thought there would be one system — or maybe a few variations of the same system — that could become a standard
But the more enterprise brands I talk to and the more real users I work with, the more I realize how different their processes actually are.
The end result is the same: generating product visuals.
But the pain point each brand experiences is different, and so is the system they need to solve it.
It’s been a good reminder that when you’re building a product, the problem may look the same from the outside — but the workflow behind it can be completely different.
RunEvr
@eelifyildiz I deeply understand you!
And what’s your approach to that? What are you continuing to work on? Do you keep adjusting the system for every new studio, or are you trying to make the product more generic so it can serve different workflows and solutions?
ProdShort
We usually start with an idea of who the product is for, but real users always end up challenging it 😄 For me, the most interesting part is seeing who actually pays for it and why.
RunEvr
@amraniyasser Yes, the paying users are the real market ..