FoodHealth Score is a free Chrome extension that scores every grocery product 1–100 as you shop at Target, Walmart, Amazon, Whole Foods and more. See if something's actually healthy. Get a smarter swap that fits your budget and dietary needs. Then watch your whole cart improve before you check out. Powered by a 200 billion purchase dataset and a proprietary nutrition algorithm that's being used by Kroger, Hy-Vee, NielsenIQ and others across the food industry to build a healthier food supply.

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

This tool delivers food transparency right when you need it most: during your shopping experience. It’s time we empowered ourselves to make truly informed food choices.

We've been running the FoodHealth Score Chrome extension for a few weeks across Target, Walmart, Amazon Fresh, and Whole Foods. We thought we knew what people wanted. We were wrong.

What we assumed: Show people a FoodHealth Score, suggest a better product, done.

What actually happened: People didn't just want a swap. They wanted to know why. A number wasn't enough - shoppers want to understand what makes the alternative better before they trust it. More fiber. Less added sugar. A cleaner ingredient list. Once we added those insights alongside the swap suggestion, we saw a lot more swaps clicked on.

It makes complete sense in hindsight. You wouldn't take a stranger's recommendation at face value. Why would you take an algorithm's?

We've been running the FoodHealth Score Chrome extension for a few weeks across Target, Walmart, Amazon Fresh, and Whole Foods. We thought we knew what people wanted. We were wrong.

What we assumed: Show people a FoodHealth Score, suggest a better product, done.

It makes complete sense in hindsight. You wouldn't take a stranger's recommendation at face value. Why would you take an algorithm's?

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

This tool delivers food transparency right when you need it most: during your shopping experience. It’s time we empowered ourselves to make truly informed food choices.

FoodHealth Score

Find healthier groceries while you shop online

Find healthier groceries while you shop online

Forum Threads

What we got wrong about healthy grocery nudges (and what the data taught us)

Forum Threads

What we got wrong about healthy grocery nudges (and what the data taught us)