On-demand & instant video interviews with your own users. Ribbon is a user interviewing platform that lets designers, user researchers and product builders start video calls with their own users in minutes.
Great question @rrhoover! We’re adding screen sharing next week (to allow for easier usability testing) and then call recordings just after that (so that user researchers can rewatch calls whenever they want to, with permission from the end users). After that we’ll look at adding support for triggering calls from other events than just page load (to make it easier to get feedback from users that interact with specific website elements or enter an A/B test).
Longer term we want to make it easy to do good and quicker user research regardless of your platform and what you want to know about your users, so we’re keen to add support for iOS & Android apps as well.
@rrhoover Due to popular demand we've fast-tracked the ability to trigger the invite pop-up through a simple JavaScript function as well, so you can now recruit users for interviews based on any behaviour (such as clicking a specific button or hovering over an element). It's now live on the site, hope it's of use!
@rrhoover We've now added screen sharing functionality to allow for usability testing as well! You can currently screen share from desktop devices on Firefox and Chrome, and we'll add support for other supported browsers as well in the next weeks.
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Hi @axel_thomson , Do users call to the app owners or app owners call to web users?
Hey @mikeyeva, as the website owner you start a call, and the website users who land on the website will then see a discrete notification inviting them to the call until a user has either joined or the owner stops the call. So the owner calls the user :)
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@axel_thomson I see, that's interesting. Thanks for clarification!
@gaberuttner That’s a good question. I’d relate the impact more to research team size than DAU (although I’m sure they are often correlated). The problem of admin work slowing down user research exists at most company scales. Larger companies such as FAANG tend to have dedicated research ops teams that help take the burden of organising interviews from the user researchers themselves, and tend to have the resources to solve their problems in-house. In small-medium sized companies the research teams are usually smaller and and more of the admin work of booking interviews has to be done by the researchers themselves. These small-medium sized teams so far have been the most interested in finding a solution to this problem.
@liam_d it really is! I found that all the admin needed to set up user interviews resulted in us doing less user research overall (and having less headspace for other things), so hopefully Ribbon can help other teams who are in a similar situation!
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