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Naoma AI Demo Agent - The video AI demo agent for B2B SaaS for immediate demos

Turn “Book a demo” into “Get an AI demo now.” Naoma is the first video AI demo agent for B2B SaaS that delivers live, personalized demos in-browser 24/7 in any language. It clicks through real product flows, answers questions, qualifies prospects, and routes them to CRM, sales calendar, or checkout. Choose the avatar style: human-like, branded mascot, or a more formal look to engage your prospects.

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Dmitry Zakharov
Hey Product Hunters 👋 We’re the team behind Naoma — turning “Book a demo” into “Get an AI demo now.” Last time, we launched a different Naoma — an AI sales analytics platform — and hit #2 Product of the Day. That was our first proof we could build something people actually want. Then something unexpected happened: while talking to SaaS teams about sales analytics, we kept hearing the same pain: “Your demo is the bottleneck. Buyers don’t want to wait. Reps can’t scale. And too many demos are unqualified.” So we pivoted. Today we’re launching Naoma (v2) — the first AI video demo agent. Naoma runs live, personalized demos in-browser, can click through real product flows, answer questions, qualify prospects, and route them to the right next step: CRM, your sales calendar, or self-serve checkout — 24/7 and multilingual. You can also choose the avatar style (human-like, branded mascot, or more formal). We’re early and shipping fast — would love your feedback: • What should an AI demo agent handle first in your funnel? • What would make you trust it enough to deploy on your website? • Any overall feedback on what we’re building? 👉 Try it right now — no "book a demo" needed: naoma.ai
Dmitry Zakharov

We applied for the YC S26 batch a while back — and seeing @aaronoleary thread made us even more excited about the opportunity.

Naoma is an AI video agent that replaces the "Book a Demo" wait with an instant, live product demo on your website. Buyer hits peak intent, gets a real walkthrough on the spot, gets qualified and routed — no scheduling, no rep required.

Pre-seed backed by Ultra VC, Sparkle Ventures and angels. Early pilots with UXPressia, Yesim, Mellow and others. Seeing 10–20% visitor-to-demo conversion, with up to 30% moving to next steps.

Would be an incredible opportunity for us at this stage. Fingers crossed.

🤞 #YCApplication

@aaronoleary could you add us also please?

Olia Nemirovski

@aaronoleary  @dmitry_zakharov_ai Congrats on the launch! This looks really cool. Curious how accurate the lead qualification is in practice

Dmitry Zakharov

@olia_nemirovski thank you!

Anna Bunina

@olia_nemirovski Thank you!

Nastassia

@dmitry_zakharov_ai congrats on a new great launch!

Dmitry Zakharov

@nastassia_k thank you for your support!

David Klassen
Vladimir Bryksin
David Klassen
Eugene Lipski

@dmitry_zakharov_ai good luck guys!

Dmitry Zakharov

@eugene_lipski thank you!

Anna Bunina

@eugene_lipski Thank you!

andrew white

@dmitry_zakharov_aigreat launch! glad to see that you actually listen to customers. demo bottleneck is real, especially for PLG teams trying to scale without adding AEs. how the qualification accuracy compares to human reps after a few hundred sessions.

Dmitry Zakharov

@andrew_white_13 thank you!

Dima Ivanouski

  @andrew_white_13  thanks for supporting us!

Anna Bunina

@andrew_white_13 Many thanks!

Aleksei Trudov

Practical product with big potential! Good luck!

Anna Bunina

@trudov Thank you!

Anna Bunina

@trudov Thank you!

Dmitry Zakharov

@trudov thank you for your support!

David Klassen

@trudov thanks

Dima Ivanouski

@trudov thank you - appreciate the support!

Shubham Pratap Singh

Congratulations on the launch 🎉 🎉 !!

David Klassen

@shubham_pratap thank you!

Dima Ivanouski

@shubham_pratap appreciate your support!

Dmitry Zakharov

@shubham_pratap thank you!!!

Anna Bunina

@shubham_pratap Many thanks!

Allen Zhou

From a SaaS founder’s perspective, this is something I’d actually use. “Book a demo” has been a huge drop-off point for us – people are interested, but they don’t want to wait days just to see the product.

What I like about Naoma is that it:

lets visitors get a real, interactive demo instantly

can walk through actual product flows, not just a marketing video

helps qualify visitors and route serious buyers to our sales team or checkout

If this works as promised, it basically turns our demo from a scheduling problem into an on-demand product experience. Curious to see:

how well it handles more complex questions

and whether it can actually increase qualified demos without overwhelming our reps.

Overall, this feels like a very natural upgrade to the traditional “book a demo” funnel.

Dmitry Zakharov

@yu_zhou8

This is exactly the problem we set out to solve — and you've described the value prop better than most of our own copy. 😄

On your two questions:

Complex questions — this is where we've invested heavily. The demo adapts based on role, use case, and what the prospect actually asks mid-session. It won't handle every edge case perfectly today, but the bar is already higher than most teams expect going in. We're transparent with prospects when something needs a human.

Qualified demos without overwhelming reps — the qualification layer is what makes this work. Naoma filters intent before routing, so reps are only seeing prospects who've already seen the product and have specific questions. In early pilots we're seeing up to 30% of demo starters move to next steps — without rep involvement at that stage.

Would love to show you what it looks like on a real funnel. Happy to set something up. 🙏

Anna Bunina

@yu_zhou8 Thanks so much for the feedback!

David Klassen

@yu_zhou8 Thank you for your support!

Dima Ivanouski

@yu_zhou8 thanks for the feedback!

On your questions: complex questions are handled through a combination of product knowledge and graceful handoff when it hits the boundary. We’ve found that a confident “let me connect you with someone on that” builds more trust than a stretched answer.

On qualifying without overwhelming reps: that’s the core promise. Naoma filters at the top so your team only steps in when there’s a real reason to.

Would love to have you try it 😉

Mithlesh Shah
Congrats on the launch! Turning “book a demo” into an instant AI demo is a really interesting idea. Curious how prospects are reacting to the avatar-led demos so far?
David Klassen

@mithlesh_shah thanks! Surprisingly, many people have no issues interacting with AI and telling the agent about their situation and answering qualification questions.

Mithlesh Shah
@david_klassen That’s interesting. I guess once the experience feels conversational, people don’t mind whether it’s AI or human. Curious if you’re seeing it work better for certain types of products or demos?
David Klassen

@mithlesh_shah Honestly, still too early to say with confidence. We have some signals but not enough volume to draw real conclusions yet. That's part of what we're actively tracking — would love to revisit this in a few months with actual data.

Dmitry Zakharov

@mithlesh_shah Thank you! 🙏

Honestly — better than we expected. The initial assumption was that some prospects would bounce the moment they realized it wasn't a human. What we're seeing in pilots is that most people engage pretty naturally once the demo actually starts. The product is doing the work, and when the walkthrough is relevant and the answers are accurate, the avatar becomes background.

The moments that matter most aren't "does this look human enough" — they're "did it answer my question" and "did it show me something relevant to my use case." When those land, prospects stay and convert.

That said — avatar quality is something we're actively investing in. More realistic, more expressive. Not because users are complaining loudly, but because we know it raises the ceiling on the experience, especially for higher-ACV products where the buying environment needs to feel more premium.

Curious what your instinct is from the buyer side — does the avatar matter to you, or is it purely about the demo quality? 🙏

Anna Bunina

@mithlesh_shah Thanks so much for the feedback!

Dima Ivanouski

@mithlesh_shah thanks! It’s actually a very common question from our prospects. In short, if user is really interested in the product, they don’t care from where they get answers to their questions.

But we also have avatarless option, and working on implementing a photorealistic version of the avatar.

Michael Vavilov

I am following Naoma's journey since their first launch, and implemented their demo-agent on one of my projects. I think that they made a wise pivot from yet another analytics to solution that covers extremely important and time sensitive part of the sales funnel. Congrats on the new launch!

Anna Bunina

@michael_vavilov Many thanks!

David Klassen

@michael_vavilov Thank you!

Dmitry Zakharov

@michael_vavilov thank you for your trust and support!

Dima Ivanouski

@michael_vavilov thanks for the feedback!

Anton Ponikarovskii
Great product. Wondering if it’s applicable for consumer products?
Dmitry Zakharov

@ponikarovskii hi Anton!
And thank you for the great question.
So the answer is probably yes - depends on the product. We can discuss it and share our experience

Anna Bunina

@ponikarovskii Thank you!

David Klassen

@ponikarovskii it might be, but we are focusing more on b2b products right now

Dima Ivanouski

@ponikarovskii thanks! We are more focused on B2B SaaS use cases now, but I believe it can be extended to other verticals in the future.

Alex Chepovoi

Great product!

Dmitry Zakharov

@alex_chepovoi thank you!

Slava
Maker

@alex_chepovoi thank you for your support!

David Klassen

@alex_chepovoi Thank you so much!

Dima Ivanouski

@alex_chepovoi thanks, Alex!

Anna Bunina

@alex_chepovoi thank you!

Kanstantsin Netyliou

Finally someone made it work, would like to try for our product, good luck with the launch!

Anna Bunina
Dmitry Zakharov

@konstantin_netyliov1 thank you! Really appreciate your support

David Klassen

@konstantin_netyliov1 Thank you so much!

Dima Ivanouski

@konstantin_netyliov1 appreciate the support!

Joao Seabra
💎 Pixel perfection

The scheduling step kills momentum at exactly the wrong moment, when a prospect is most curious and most ready to engage.

The 10-20% visitor-to-demo conversion stat is quite impressive - what was your sample? Most SaaS websites convert visitors to signups at 1-5%, so getting someone into an actual product walkthrough at that rate would be a meaningful shift in how the top of funnel works.

The trust question you're asking is the right one. For me it comes down to two things: how well the agent handles the moment it doesn't know the answer, and whether it can detect when a prospect is genuinely evaluating vs. just poking around. A graceful "let me connect you with someone who can answer that" beats a hallucinated response every time.

Curious whether Naoma is designed for established SaaS with complex flows or also works for early stage products where the demo itself is still evolving, and how would it work when new features are added into the workflow. Congrats on the launch!

Dima Ivanouski

@joao_seabra Thank you, and great questions, these go straight to the core of what we've been working through.

On the sample: the 10-20% is from early pilots across a handful of B2B SaaS companies - small sample, so we're careful not to overgeneralize. But the directional signal is consistent: when you remove the scheduling friction and replace it with an instant conversation, a meaningful share of visitors who would have bounced actually engage.

On handling unknowns I fully agree. A confident hallucination is worse than an honest handoff. Naoma is designed to recognize the boundary and route gracefully to a human when it hits it. That moment, done well, actually builds trust rather than breaking it.

On early-stage products: Naoma works best when there's enough product to show, but it doesn't require a polished, static flow. When features change, you update the agent. It's closer to briefing a new rep than rebuilding a product tour.

Anna Bunina

@joao_seabra Thank you!

Dmitry Zakharov

@joao_seabra Joao, thank you for your support!

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