Picture this.

A user signs up for your product. They're excited. They paid. They onboarded. They're in. And then... they get lost.

Not because your product is broken.
Not because the feature doesn't exist. But because they couldn't find it.
Couldn't figure it out. Couldn't connect what they wanted to do with what your product can actually do.

So they do what every frustrated user does

Let me ask you something uncomfortable.

You've built a great product. The features are there. The UI is clean. The engineering is solid. But users are still churning. Still ghosting after the trial. Still submitting support tickets for the most basic things.

Sound familiar?

Here's what's actually happening

Hey Product Hunt community!

I want to share the real story behind why we built Runa because it comes from a frustration I kept seeing over and over again.

The problem we couldn't ignore: Every week, SaaS founders spend thousands on great products beautiful UI, powerful features, solid engineering. But users still churn. Still flood support inboxes. Still drop off during onboarding.

Why? Because the gap between "I want to do X" and "I know how to do X in this product" is enormous.