🎯 What are modern marketing approaches that work?

@aruna_polosofttech this is exactly what worked for us at Red Team Nation, sharing the actual mistakes and lessons from building Courses got way more engagement than polished feature posts ever did. People trust what looks real, not what looks like Marketing.

Actually I don't know and I am on it right now with different platforms. Creative thinking based product will survive with trends.

Cold Email Marketing => Not working
Promotion Marketing => Not working

for me showing the product in action works better than simply talking about features. a short demo can communicate value much faster.

Paid ads can bring traffic but they dont always build trust. real user stories and practical examples feel much more convincing to me.

the one we spend most time on now is whether the ai assistants mention you. people ask claude or chatgpt what should i use for x and just go with the two or three things it names. we only worked out it was happening because signups had no referrer and we couldnt figure out where they came from.

what seems to help is being in the stuff those models read, reddit threads and comparison posts mostly. we build in this area so take that with a pinch of salt

The thing that moved most for me this year was writing the help page that answers the exact question someone types into Google, then keeping the landing page short. Paid placements sent traffic that bounced in seconds. I launched on Product Hunt on Sunday and the comments told me more about my positioning than the vote count did.

I think the biggest shift is that discovery is becoming much more fragmented. For an early-stage product, I would go much narrower instead of trying to be everywhere. Pick the group that feels the problem most strongly, figure out where they already spend time, and build familiarity there. I would rather have 30 relevant people know the product well than get 10,000 impressions from people who were never going to care. I have also become much more interested in creating things people would want even before they care about the product itself. Research, playbooks, templates, benchmarks, small tools. If someone gives you their email because something was genuinely useful, email becomes a much stronger channel than starting with a cold sequence.
AI discovery is another big change. People are increasingly asking ChatGPT, Perplexity and Google which tools they should use, so product pages and useful content now have to work for those discovery paths too, not just traditional search. For me, modern marketing is becoming less about pushing the same message across more channels and more about earning attention in the places where the right users are already looking for answers.

For me the shift is from smm calendar to small repeatable experiments.

One idea → 3–5 formats → different channels → see what actually gets a reaction... then double down.

I also think distribution has to start before launch now. Commenting, talking to other founders, sharing what you’re building, otherwise you launch into silence

some core principles of marketing will never change: never offer your product to someone who is not interested, dont shout out your product on every spot, know peoples needs and demands etc. At first I was a bit naive to think: the best product just dominates and a good product does well- but that was killed by ultra SEO/GEO/modern marketing maxing which got driven by the rise in number of founders. Of course that is a logical market movement. But I think there is a way to shift it to "who satisfies demand" again rather than "who has most investment capability" and/or knowledge, tools etc. play the game: Just note down every tool or way you see which people use to boost their products (visibility). learn about strategies/ways, which nowadays is just chatting and thinking with claude,gemini or chatgpt tbh. Now I am in no point of telling you what works, because I just started too. My only credential is that I study this shit called economy. I think no-one is in position to tell anyone how it works. But I think I got a good analysis on the current market of founders/vibe-coders. one plan could be: analyse every tool/way there is and recreate/rethink it. is there someone offering you a affiliate program? that is not outside your capabilities as long as you can use AI. is there someone maxing SEO? you can too. Once you notice that 99 percent of modern founders dont really have a unique idea or way/system than it all really shifts to thinking yourself fr. try to outplay the game: offer an actually well thought and good product. apply everything you learned on the product. stand out by doing random stuff that most people do not do. the options for this differ on every product. it depends on the possibilities which are unique to your product. there is no one-line answer to your question and it is not easy, personally I try to apply some good old theory. but one can only try to figure it out in my respective opinion. No-one has it figured out and no-one will, thats just what someone wants you to believe to get to your money or to some sort of a (social) standing. everyone just hides behind big words and slangs, but thats just mostly compensating with a failure of understanding (mostly). that never changes, this fact ignores all changes that occur on any time. it is all growth and experience. I would say: dont chase, play. good question, stay real. (I genuinely cannot answer your question, and I dont think there is an answer. that would imply that there exists one and that was never the case)