Every two-sided product has this moment: someone lands on your page and has to figure out which side they re on before anything else makes sense. One side has capacity to offer, the other wants access to it.

I ve cycled through three approaches and none of them feel solved:

Split hero, two CTAs. Clean in a mockup. In practice people read both columns, compare them, and stall. The decision gets heavier because you ve made it look like a decision.

One CTA, branch after signup. Converts better at the top. But a chunk of people pick the wrong path and have to back out, which is worse than stalling.

Hey Product Hunt!
I'm launching today, and I've been collecting the questions business owners say they wish they could just ask their own business and get a straight answer.

The most common ones I keep hearing:

"Did I actually make money last month?"

"Where did our cash go?"

This is probably a shared problem for a lot of people right now.

It s Monday (but honestly, it happens on other days too) many people try to sync up, you end up with endless calls scattered throughout the day, and:

Got three outreach messages this week that all mentioned something specific about my product, referenced a post I made, sounded like someone had actually looked at what I do. Replied to one with a simple question. Took them over a day to answer something a real person would've typed back in a minute.

That's the weird part now. A bad cold email used to be easy to spot, generic greeting, no personalization, obviously copy pasted. Now the personalization itself is automated, so the one thing that used to signal someone actually cared doesn't mean anything anymore.

I wonder how people are handling this from both sides. If you send outreach, are you leaning into AI personalization or avoiding it because you think people can smell it now. And if you're on the receiving end, has anything actually worked to tell real interest apart from a well disguised template before you waste time replying.

Working towards launching my app.
It's too early for meaningful data, growth trends, or any real signal on what's working, and I'm okay with that.

What I've noticed though is that the internet is full of milestone posts. First 100 users, $10k MRR, viral launches. And when you're pre-data, it's easy to accidentally use someone else's month 18 as your week 1 benchmark.

I'm not losing sleep over it, but it did get me thinking about how founders define meaningful progress before the numbers are there to tell the story.

My current approach is staying focused on qualitative signals are the right people finding it, are early users actually engaging, are conversations happening. But I'm curious what others have done:

AI video is becoming good enough that I m starting to think its most interesting use case may not be replacing traditional production.

It may be prototyping it.

I recently created a short fashion/editorial concept with Seedance 2.5.

One benefit I see is that it will usually produces something very politically correct that will usually go through the endless censorship that has taken over the internet (personally on the web since beginning of the 90's it was something else entirely, a mix of academic papers & free flowing ideas on clumsy graphics all over the place - oh boy that was so much decentralized and fun).

But then I only see problems: flatness, falseness, shallowness, lack of originality, creativity and most of all the dependency it slowly develops.