There's something counterintuitive about building an AI product in the mental health and self-awareness space: if you're doing it right, your users should eventually need you less.
Most product teams optimize for stickiness. More sessions, more time in app, more daily returns. But at Murror, we've been wrestling with a different question what if the goal of our product is to help someone build enough self-understanding that they don't need to open the app as often?
At the beginning, my reason was very simple: I needed a job and I genuinely liked the product.
I graduated with a Marketing degree, but I never felt like I belonged in agencies or similar environments. It just wasn t for me. At the same time, I didn t have much experience in tech either. So I took a leap of faith and applied for a Customer Support role, almost blindly.
The early days were tough. I had no technical background, no real understanding of how apps were built, and everything felt overwhelming. But the product itself became my motivation. I started from the most basic things: learning simple technical terms, understanding how an app is structured, and slowly exploring how everything works behind the scenes.
Many people have told me that being part of Gen Z comes with advantages we have time, energy, and plenty of opportunities to shape our careers in the AI era. And I do feel lucky to have grown up with technology, to have had early exposure and opportunities to learn and explore it.
But the AI era feels different. The shift is not only new, it s happening at lightning speed. Before I ve even fully adapted to working with AI, we re already seeing waves of layoffs where human roles are being replaced or reshaped by AI systems. And honestly, that creates uncertainty and anxiety not just for me, but for many people around us.
What are three things you re grateful for every day? Are they the same, or do they change over time?
For me, the three things I m grateful for most days are:
Having the health to keep working
Having work that I can pursue and grow with
Having a family that cares about me and supports me from behind the scenes
Of course, each day brings different moments, small wins, or reasons to feel grateful. But at the core, it often comes back to the same things: health, work, and family.
I have been thinking about this a lot lately: why do so many AI products feel interchangeable?
You open one, you open another. Different logo, different color scheme, same experience. A text box. A chat interface. Some version of "ask me anything." The wrapper changes but the feeling does not.
There s one thing we re really good at as builders: we constantly try to improve our work and our product every single day. But an honest question I often ask myself is: do we put the same effort into updating ourselves?
At Murror, we re a small team of around five people. For me, it s important not only to improve the product, but to continuously update my mindset, skills, and learnings and share them openly with the team.
I try to communicate everything I learn, ask questions, and clarify problems as much as possible, so the product we re building becomes better, clearer, and more convincing for our users.
To do that, I try to practice a few things consistently:
When I first started, I believed that as long as I built a great product, it would naturally become popular. But as I zoomed out, I realized the market is incredibly competitive. Having a good product alone isn t enough to truly convince users.
That s when I began building my presence on social media creating content about myself, sharing my journey, and talking about the product I m building. I ve come to see this as a very effective way to build trust and spark genuine interest not only in what I make, but also in who I am as a founder.
When we were building Murror, we spent months perfecting our AI emotion analysis engine. Deep NLP pipelines, sentiment layers, the whole thing. We were so proud of it.
Then we launched, and you know what users kept telling us they loved? The simple daily check-in prompt. A single question that asks "How are you feeling right now?" before showing them anything else.
