5mo ago
Hey Product Hunt makers & Shopify founders
I ve watched this happen too many times... founders keep scaling ads because ROAS looks okay, only to realize later the ads were quietly losing money.
I used to do the same.
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I ve watched this happen so many times... founders scale hard based on blended ROAS, only to find out later that some channels were dragging everything down.
I ve watched this happen so many times... big discount campaigns that look amazing on the surface but quietly kill the margin.
I ve seen this way too many times... store hits $50k/month revenue and everyone thinks they ve made it.
Then the founder checks the bank account and there s basically nothing left.
I made this mistake for way too long... thinking profit on the P&L meant I actually had cash in the bank.
I got tired of all the hype around profit analytics tools, so I did a real no-BS comparison of the 7 best ones for Shopify in 2026.
If you re a non-finance founder and your P&L still feels intimidating, I feel you.
Ad costs are not messing around in 2026 -- Meta CPM +37%, Google CPC +22%, and margins are feeling it.
A lot of us are still chasing ROAS like it means profit.
Most of us don t actually need more metrics.
