📢 What social media do you use as a maker?

Instagram and TikTok, and for us it is not really a preference. We build for people who save things they see in those feeds, so the problem and the audience live in the same place. If I only posted on LinkedIn I would be describing the problem instead of standing inside it. A post about what happens to something you saved seventeen hours ago does far better than any demo we have made. People do not want to hear that an app organizes things. They want to see their own habit described back to them accurately, and they will tell you immediately if you got it wrong.

I mostly share what I'm learning while covering AI and tech. Recently, The Rise Of AI Slop On Social Media—it's fascinating how AI-generated content is changing online platforms.

None, for 22 years, and the business survived anyway.

I never posted. I wrote things that answered a question someone was already typing into a search box, put them on a domain I own, and left them there. The marketplace I started in 2004 still gets its customers that way, and the blog attached to it pulls around 17,000 clicks a month from search. Nothing I wrote in 2015 needs reposting for that to keep working.

The thing worth saying out loud is that visibility on social and actual revenue are not the same measure. A busy feed looks like success, and often it is a person still looking for one. Meanwhile plenty of people you have never heard of are earning very well. Look at executives of listed companies. Most of them post nothing. Some of that is compliance, but mainly they already have a machine that produces revenue without a feed attached to it.

If the service is good it walks on its own, and the operator can stay unknown. When the operator's name is bigger than the service, that is usually not much of a service.

So if you don't like sharing your everyday life, don't. It isn't the price of entry, whatever the advice says.