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Inrō

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What 20 months of building looks like :)

Hey PH
Kshitij here from Inr .
We launched here back in 2024, which gave us a real platform to kickstart our journey, and the feedback from this community has genuinely shaped how we built Inr . A lot has shipped since then, and we're back on Saturday, April 25, with our biggest update yet.
But before that, here's everything we shipped in these last few months -

  • Automation triggers: From 6 to 20+ trigger types. Posts, Reels, Stories, IG Live, mentions, inbound DMs, referral links, Meta ads, external webhooks, and more.

  • Automation actions: Grew from ~10 to 40+. You can now copy-paste blocks between scenarios, duplicate them, bulk-delete them, and share flows as templates. Plus, a simplified builder that makes getting started much faster.

  • Scheduling and retroactive automations: All your IG content in one place. Run automations on specific posts, schedule them for upcoming ones, or trigger them retroactively on comments up to 7 days old.

All of these combined mean that whether you run a simple comment-to-DM flow or a multi-step funnel for all of Instagram, we have you covered.

  • Campaigns: Multimedia sends, audience customization, scheduling, branching logic, and a full template library across industries so you're never starting from scratch.

  • CRM: Custom properties, 30+ filters to segment your audience, and insights like never before. All captured automatically, fully exportable, and connectable to your existing tools.

  • Safety and quality controls: Spam detection, hate comment filtering, viral comment moderation that adjusts as your post blows up, opt-out detection, manual interjection, folder exclusions, and time-of-day scheduling. The stuff that quietly saves you from yourself.

  • Integrations: Native connections with Shopify, Calendly, Stripe, and ElevenLabs. 8,000+ tools via Make and Zapier. Full private API, two-way webhooks, and an MCP server so you can run Inr from Claude or ChatGPT in plain language.

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